Search Engine Updates – M Rameez Ul Haq

Google’s Algorithm Update On Link Spam Explained!

M Rameez Ul Haq — Tue, 17 Aug 2021 12:15:32 +0000

Google’s July 26th 2021 Algorithm Update On Link Spam Explained!

Google rolled out its Link Spam Algorithm on July 26, 2021. This is the latest algorithm update from the search engine giant that’s is aimed to weed out low-quality and poorly performing websites, which have been using Link Spam to access higher search engine rankings.
According to the officials from Google, the Link Spam update is global and language agnostic. This simply means that websites worldwide and in all languages will be affected by the update.
As previously experienced, the most significant impact from the update was felt by hundreds and thousands of websites across the world, which saw a substantial drop in the ranking (even removal from search engine results). If you, too, have experienced a drastic lowering of ranking and reduced traffic on your website, your website may have been hit by the Google Link Spam Algorithm update.
Google hasn’t yet given out any numbers regarding the percentage of websites that are hit by the algorithm update.

Google’s Link Spam Algorithm Update – Words from the Officials!

According to the tech giant, the latest algorithm update is part of the company’s continuous efforts to improve the quality and credibility of the search results. The “Link Spam Update” is the latest arsenal with Google, with which it will be fighting the spam links.
According to the officials, the latest Link Spam Update is much more rigorous and effective in locating and nullifying spam links across websites of all languages. This means that any website that has been involved in the Link Spam will be hit by the update resulting in a drastic reduction in ranking and lowered traffic; after the links are reassessed by the algorithms.
Google has consistently improved its algorithms in its efforts to enhance its search results against spam link-building schemes. This latest algorithm update from the tech giant is just another critical reminder for online businesses not to adopt spam techniques to achieve higher rankings, which may cause significant damage in the longer run.

The Algorithm Updates Continue

The latest July update for Google Search Engine Algorithm follows a stressful period for SEO professionals and digital marketers. That’s because we have seen some back to back updated since the start of June 2021, including;
– June 2, 2021 – Google’s broad core update
– June 15, 2021 – Google’s page experience update
– June 24, 2021 – Google’s anti-spam update
– July 01, 2021 – Google’s broad core update

Is link building dead – What does Link Spam Algorithm Update means for online businesses?

As a leading SEO agency in Pakistan, we have seen hundreds of competitors’ websites falling prey to the Link Spam Update since its roll-out in July. A simple pattern that was followed in all of these sites was the use of a poor link-building strategy to create a massive number of poor-quality links to manipulate rankings.
Now, it doesn’t necessarily mean that link building is dead. Instead, we believe that link building is more relevant and influential today than it ever has been. The only problem is a strategy that an SEO agency adopts to acquire those links. Google has persistently encouraged website owners to focus on the quality of links rather than quantity. The latest Link Spam Update just reinforces Google’s long-standing goal of locating spam link-building strategies and penalizing the websites that link to or from low-quality sites.
Thereby, if you are working with an SEO provider, ensure that the agency understands the concept of link-building strategy and how they can leverage quality links for higher rankings. Don’t be shy to hold a conversation with the agency and discuss tactics to follow in the future.
If you aren’t working with a professional SEO agency and have experienced a drastic reduction in traffic and ranking, perhaps your website has been hit by the Link Spam Update. In this regard, we advise you to consult a professional agency that can review your website’s backlink profile to identify all low-ranking links and remove them.

Why SEO Community is frustrated over new Search Console Tools?

M Rameez Ul Haq — Fri, 12 Apr 2019 16:08:31 +0000

There has been abuzz about the new Google search console tools for quite some time now. Last year Google; the largest search engine decided to revamp its decades’ old search console tools by transitioning to new tools slowly throughout 2018.

But, why SEOs are frustrated over new Search Console Tool

Well, there are various reasons why SEO professionals are frustrated over new search Console Tools, mainly because of erroneous reports and incomplete tools. Now, to be able to understand the full spectrum for SEOs frustration with the Google’s new search console, we will have to see the difference between the two consoles and then we will see things that have gone wrong in the new console.

The Old Search Console:

The legacy older version of search console enable users an easy and interactive interface to keep a watchful eye for their website’s search performance report. Apart from offering insightful search performance reports, the old console also offered users easy and quick recognition and correction of technical issues, which helped websites to avoid falling into any major problem.

If you haven’t used the old console, it offered a quick and easy view of all technical and analytical parameters like total clicks, impressions, click through rates (CTRs) and others stacked on top of each other and just a single click away. Whereas, you would need to filter results for the country, device, search query, etc. which displayed one at a time were.

Ok, so how does the new console change this?

The New Search Console:

Honestly, Google for some reason decided not to revamp or revise the old search console tools, rather it decided to go with totally new tools from the scratch, with the apparent purpose to offer a more in-depth and insightful user experience. The new tools also focused to offer quick identification and fixation of potential problems through webmaster tools. Moreover, the new console also offers multiple variables being displayed at one time so you don’t have to filter results one at a time. Now, all of these sounds pretty amazing (ask any SEO expert and they will love what we have written so far). However, there have been quite a few problems that have been going on around the new Google search engine console tools and that’s one reason why SEO companies are getting frustrated with these new tools.

So, what are some of the issues faced by SEO companies with a new Google Search Console?

To start off, for some reason, Google decided to go ahead with the new console tools anyway; without getting bugs fixed. And while we are already well into 2019, the new console still carries few broken/incomplete tools.

Many website owners and SEO companies alike have been complaining about faulty/inaccurate product report in search console. Whereas, the new Data Analytics Tools is no way near the older tools, which was a formidable tool and an essential tool for all website owners and SEO companies alike. One big reason companies are getting highly anxious and frustrated with new Google Search engine console is the inability to get key analytics like impressions, CTR, clicks, and others at a time through the new console, previously this was easily accessible.

To make things worse, SEO companies have been complaining of inaccurate error reporting and lastly, they gave up on alternative site verification methods, which simply add to the panic and chaos among website owners and SEO community and surely a frustrating aspect; something you don’t expect from Google.

I will be adding more bugs and fixes in the coming days, subscribe to newsletter to get updates.

Google Panda 4.0 Rolled Out Today

M Rameez Ul Haq — Thu, 21 May 2015 16:28:34 +0000

Google Panda 4.0 It would be Major Algorithm update unlike data refreshes which we hear normally. Google Designed Panda 4.0 update to prevent sites with low quality or Stolen and Spun contents from getting top rankings in Google search results.

Why Google has to made changes to Panda Algorithm?

Answer is Simple because Google must have identified that there are many sites and webmasters are involved in unethical SEO Techniques. However it is expected that Panda 4.0 will be gentler for some small businesses like Services and eCommerce sites and might hurt local business websites.

You can contact me for Panda 4.0 or Penguin Penalty Removal.

Email: rameez.net@gmail.com

Call: +92 321 223 6688

Finally Google has rolled out MobileGeddon, Mobile Friendly Update on 21st April 2015

M Rameez Ul Haq — Mon, 20 Apr 2015 16:20:51 +0000

Google has warned many times webmasters to improve their websites for mobile users, and has tested many user-experience metrics in the search listings in the past. As we know mobile search trend is highly increased in last 3 years and mobile usage going to be take over desktop search trend by 2017. Google takes these trends very seriously and always be ready to the future and providing good experience to its users.

Google has informed webmasters about Mobile Usability update through Webmaster Tool back in January 2015. Google’s Approach to the webmaster through “Webmaster Tool” considered an alarm in search industry and SEO’s and Analyst never prefer to ignore these messages.

Google has said that “Mobile Friendly Algorithm has greater impact on search ranks than Panda and Penguin”. The webmaster trend team of Google, Zineb Ait Bahajji in their statement at SMX Munich has said that the Mobile Friendly algorithm will create a much greater impact as compared to that of Panda and Penguin.

While going back to the period when Penguin and Panda 3.1 algorithm updates were rolled out, they gave a server hit to large majority of websites. So you can analyse what the Mobile Friendly algorithm will be capable of doing. This new update will give a severe blow to the sites which are not developed to be Mobile Friendly.

The reason behind giving them a hit is that Google has already announced about its update in January of the same year.

Google has also said that “Mobile Friendly Algorithm will also effect on Desktop” means If a website fails to pass Google’s mobile friendly test will also lose its current traffic. Furthermore, in the statement it was also mentioned that more than 12% of search queries from mobile will get impacted but however no specific percentage was mentioned.

Anyways, if you are facing a sudden drop in your Google Ranks and Traffic after the rolling out of this Mobile Friendly update you can feel free to contact me for free Consultation and advice.

Not Provided Data: Its Time to Say Good bye to Keywords

M Rameez Ul Haq — Mon, 07 Oct 2013 16:43:48 +0000

Nightmares do come true 😀

The Day for Most of the Search Marketers Hoped will never come, but apparently has arrived on 23^rd September 2013. Google took the step and switched all search queries over an encrypted protocol (HTTPS). This simply means site owners will not be able to see keyword data that is coming from Google Organic.

SEJ received a Statement from Google’s Spokesmen “We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year,” a Google spokesperson told Search Engine Watch. “We’re now working to bring this extra protection to more users who are not signed in.”

Initially Google started search encryption in may 2010, after that Google Officially announced in 2011 after a year that they will encrypt those search queries which are made by Signed-in users (Google Account Signed-in only).

Google found this move fruitful and they decided to expand this on a global basis, Finally they took the step and rolled it out in September 2013.

In just few days Site owners discovered a drastic change in percentage of “Not Provided Data” It was increased about 50% or some say more than 50 percent.

Some guys are saying Google is Killing SEO Industry by doing this but Believe me that it’s not true. This Change has definitely created problems for those who are dealing with clients, as it would be difficult to make them understand the real deal. Just take your move and re-define your Strategies that must not be dependent on keywords 😉

By the way, I discovered that my Organic traffic is increased by 10% to 15% after this and Hummingbird update by google!

I will try to share my experience and recommendations to counter the problem or to build a non-keyword dependant strategy for search engine optimization. Kindly share your ideas in the comments.

Google Penguin 2.1 (Spam Fighting algorithm) is Announced Today!

M Rameez Ul Haq — Sun, 06 Oct 2013 16:45:01 +0000

Google Penguin 2.1

Google’s Penguin 2.1 Spam Fighting algorithm is released and live today!

Head of Google’s Web spam team, Matt Cutts has confirmed the news on Twitter, and Predict It would hurt about 1 percent of total searches.

Hummingbird Most Used word after Not Provided Data in Search Market

M Rameez Ul Haq — Fri, 04 Oct 2013 17:01:59 +0000

“Google Hummingbird Algorithm update” Everyone is talking about is talking about this update in the search market as Google rolled it out quietly in Past month without any prior announcement. People are calling it a biggest algo update after caffeine which was rolled out in 2010 and caused the giants of Search such as Overstock, alibaba, and Tradekey.

First of all We need to understand the reason of this update, It is a Technological update for Google Search that caused 90% queries worldwide. Google’s took this step to handle more complex queries.

It is officially announced by Google’s Senior VP on Google’s 15th birthday, Calling Its a result of 15 years hard work. He said: “”Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant,”

Greg Kumparak author at TechCrunch Explained this in simple words ”

“The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse the full question (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.”

By the way, Caffeine which was rolled out in 2010 was designed to provide fresher results and to Speed up index process.

SEO at Daraz: A challenging Job and a Success Story

M Rameez Ul Haq — Thu, 03 Oct 2013 17:03:35 +0000

It has been 6 months since I Joined Daraz.pk (Pakistan’s Leading Online Fashion Store). When I Join Daraz and start my initial analysis for link-builidng strategies, I found there are many guys are there in the Search Market with keeping top position on almost all of our Primary keywords, Well people thinks that Pakistan is low competitive market and its very easy to rank a shopping website for a primary or secondary keywords They are actually RIGHT!

Yes Its become very easy when you start your link-building (Off-Page) strategy with black black-hat SEO Techniques or Illegal SEO Practices. I took a whole month to gather and prepare Search Data, analysis reports. I had figure it out in a week that guys are using black-hat seo techniques to take over each others rankings, But my theory was not enough to brief others and to design a strong strategy to play with those black hated guys :D.

Well I was wondered after completing my analysis as they were saying you need to play with a team that is armed with Spamming Rifles lol

Well I decide to play a fair game with my convential strategies which obviosuly do not include any Black Hat Techniques. In the first phase I put Primary keywords on the target and did nothing except applying ethical search engine optimization techniques and succesfully ranked my targeted keywords on Top positions (no.1 position). And Witnessed many domains getting penalized or getting manual penalties by Google. After that I could not find them in top 50 organic Positions, As you already google has very strict policies against Spammers.

By getting Top postitions on Primary keywords I noticed a drastic change in Organic Traffic and Number of orders and Total Revenue of Daraz.pk

“You must acknowledge that Most of the online shopping websites get more than 45% revenue from Organic channel which is Search Engine Optimization”

In the second phase I put Categories on my target to increase organic traffic and sales. And Still working with Category page and have increased almost 125% revenue sucessfuly in my six months tenure and looking forward to new goals and challenges.

As always I would like to thanks to my outstanding team and my management who support me in acheiving these goals and targets, I Could never acheive these targets without my team and Management.

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