No.1 SEO Consultant & SEO Expert in Pakistan | M. Rameez Ul Haq

No.1 SEO Consultant & SEO Expert in Pakistan | M. Rameez Ul Haq

Ready To Accelerate Google Traffic By 10X In The Next 90 Days?

With over a decade long experience of serving in the SEO Marketing industry, I was one of the pioneering digital marketing experts in the country and at all times throughout my career, I have strive to stay at par with latest technological changes and google algorithms in the SEO industry.

Responsible For Making Small to Medium Businesses a Success Story of Today’s World. Some of my greatest career achievements include Daraz.pk, Dawaai, HomeShopping, Foodpanda, Tune.pk

Move the Next Level of Business through SEO

SEO is the key to open the door of next level for your business.

Proven SEO Marketing track record

We open the lines of communication and deliver analytic reports to show how your business is soaring beyond your expectations.

START SEO MARKETING TODAY!

Want More Traffic? Get Quote Today!

Ready To Accelerate Google Traffic By 10X In The Next 90 Days?

With over a decade long experience of serving in the SEO Marketing industry, I was one of the pioneering digital marketing experts in the country and at all times throughout my career, I have strive to stay at par with latest technological changes and google algorithms in the SEO industry.

Responsible For Making Small to Medium Businesses a Success Story of Today’s World. Some of my greatest career achievements include Daraz.pk, Dawaai, HomeShopping, Foodpanda, Tune.pk

Move the Next Level of Business through SEO

SEO is the key to open the door of next level for your business.

Proven SEO Marketing track record

We open the lines of communication and deliver analytic reports to show how your business is soaring beyond your expectations.

START SEO MARKETING TODAY!
google certificates

Muhammad Rameez Ul Haq

No.1 SEO Expert in Pakistan having 12 years of experience.

rameez ul haq seo expert pakistan

During my illustrative career in the industry of SEO Marketing, I have worked with all size and industries from local startups to international giant organizations and for SMEs to multi-million dollar online stores with my SEO Consultancy.

My technological capacity and command over the search engine optimization enable me to offer a unique and completely customized SEO marketing / Digital marketing strategy that relates with individual business model and its online success. I am a vivid learner as well as trainer and frequently conducts SEO training sessions to help younger generation take their place in the field. So, connect with me now and let me take your business to the highest international stages so you’re able to achieve all organizational bottom lines.

Muhammad Rameez Ul Haq

No.1 SEO Expert in Pakistan having 12 years of experience.

rameez ul haq seo expert pakistan

During my illustrative career in the industry of SEO Marketing, I have worked with all size and industries from local startups to international giant organizations and for SMEs to multi-million dollar online stores with my SEO Consultancy.

My technological capacity and command over the search engine optimization enable me to offer a unique and completely customized SEO marketing / Digital marketing strategy that relates with individual business model and its online success. I am a vivid learner as well as trainer and frequently conducts SEO training sessions to help younger generation take their place in the field. So, connect with me now and let me take your business to the highest international stages so you’re able to achieve all organizational bottom lines.

Professional SEO Marketing Service by Professional for Your Business

seo consultant m rameez ul haq

As a top SEO consultant and service provider of SEO in Pakistan, we are focused on bringing your business real results by applying result-orient SEO strategies on your website to give it a boom in all the major search engines like Google, Yahoo, Bing and more. I do not work alone to serve all the respected customers, its a team of professional SEO marketers working under my supervision and most of the experts are personally trained by me. Its always my priority to employee my best SEO students to use their expertise on my honorable clients’ website after a good time of practice to make sure they don’t apply their practices on any of our client’s site.

CONTACT NOW!

Professional SEO Marketing Service by Professional for Your Business

seo consultant m rameez ul haq

As a top SEO consultant and service provider of SEO in Pakistan, we are focused on bringing your business real results by applying result-orient SEO strategies on your website to give it a boom in all the major search engines like Google, Yahoo, Bing and more. I do not work alone to serve all the respected customers, its a team of professional SEO marketers working under my supervision and most of the experts are personally trained by me. Its always my priority to employee my best SEO students to use their expertise on my honorable clients’ website after a good time of practice to make sure they don’t apply their practices on any of our client’s site.

CONTACT NOW!

Why You Gonna Love Working With Us!

Professionals like Professionalism.

It’s an undeniable fact that everyone wants to work with experts and professionals when it comes to the business and when you are paying a good amount to someone, you must expect professional work against your $$$. We are a team of highly professional SEO marketers that enables us to provide high quality services in a professional way. We provide a detailed SEO Marketing reports along with work progress report that helps you understand how the work is going on and where are you standing as compared to the date you started working with us. Our professional team enables us to keep our clients satisfied and happy with the result.

CONTACT NOW!
seo marketing rameezulhaq

Why You Gonna Love Working With Us!

seo marketing rameezulhaq

Professionals like Professionalism.

It’s an undeniable fact that everyone wants to work with experts and professionals when it comes to the business and when you are paying a good amount to someone, you must expect professional work against your $$$. We are a team of highly professional SEO marketers that enables us to provide high quality services in a professional way. We provide a detailed SEO Marketing reports along with work progress report that helps you understand how the work is going on and where are you standing as compared to the date you started working with us. Our professional team enables us to keep our clients satisfied and happy with the result.

CONTACT NOW!

SEO Marketing Service

I have Proven my SEO Service skills for Pakistan’s Largets and Well know brands including Tune.tv, HomeShopping.pk, Well.pk – Dawaai.pk, Mygerrys (Gerrys Group of Companies) as well as for other international level companies across the world. A continuous market research is going on to input the superior SEO services coming out with the refined online marketing outputs. So, taken as a whole I can say that if you want to receive the comprehensive SEO consultancy services M.Rammez Ul- Haq can be the one stop destination waiting for you with the tailor-made SEO solutions.

HIRE SEO

Pay Per Click Service

I have been providing Pay Per Click campaign management service for a decade and helped number of companies worldwide with my PPC services by creating result-oriented PPC campaigns. I am confident delivering the continuous user-friendly services to my clients. I have been successful carrying out a detailed digital marketing survey thus coming out with the hidden technologies that I implement particularly in my PPC packages that afford the practical benefits to my clients.  Even I am capable conveying the outstanding services outside of Pakistan such as UK, USA, UAE, Singapore, Australia and Canada.

HIRE PPC EXPERT

SEO Training in Karachi

Learn from a trainer who has been featured 4 times in the world’s largest web magazine ( http://www.paper.li) for his SEO tips and techniques. Lead SEO and eCommerce SEO Trainer at EraofEcom – Gateway to eCommerce Success. Served his services to Pakistan’s Largest and Well known brands on National or International Level “Daraz.pk, Dawaai.pk, Well.pk, HomeShopping.pk, Mygerrys.com (Gerry’s Group of Companies), Tune.tv, Infocabs Global, Top3 Media Singapore, Mamango Pvt Ltd, PetMania, DHA Suffa University, Pakref, Abudo, GREL and 100s more!

ENROLL NOW

SEO Marketing Service

I have Proven my SEO Service skills for Pakistan’s Largets and Well know brands including Tune.tv, HomeShopping.pk, Well.pk – Dawaai.pk, Mygerrys (Gerrys Group of Companies) as well as for other international level companies across the world. A continuous market research is going on to input the superior SEO services coming out with the refined online marketing outputs. So, taken as a whole I can say that if you want to receive the comprehensive SEO consultancy services M.Rammez Ul- Haq can be the one stop destination waiting for you with the tailor-made SEO solutions.

HIRE SEO

Pay Per Click Service

I have been providing Pay Per Click campaign management service for a decade and helped number of companies worldwide with my PPC services by creating result-oriented PPC campaigns. I am confident delivering the continuous user-friendly services to my clients. I have been successful carrying out a detailed digital marketing survey thus coming out with the hidden technologies that I implement particularly in my PPC packages that afford the practical benefits to my clients.  Even I am capable conveying the outstanding services outside of Pakistan such as UK, USA, UAE, Singapore, Australia and Canada.

HIRE PPC EXPERT

SEO Training in Karachi

Learn from a trainer who has been featured 4 times in the world’s largest web magazine ( http://www.paper.li) for his SEO tips and techniques. Lead SEO and eCommerce SEO Trainer at EraofEcom – Gateway to eCommerce Success. Served his services to Pakistan’s Largest and Well known brands on National or International Level “Daraz.pk, Dawaai.pk, Well.pk, HomeShopping.pk, Mygerrys.com (Gerry’s Group of Companies), Tune.tv, Infocabs Global, Top3 Media Singapore, Mamango Pvt Ltd, PetMania, DHA Suffa University, Pakref, Abudo, GREL and 100s more!

ENROLL NOW

Looking to Outsource your SEO Marketing to an Expert Professional?

You Have Landed At Right Place!

M Rameez Ul Haq is the No.1 SEO Marketing Service provider and Consultant in Pakistan, have served to a number of customers worldwide.

CONNECT ON WHATSAPP

Looking to Outsource your SEO Marketing to an Expert Professional?

You Have Landed At Right Place!

M Rameez Ul Haq is the No.1 SEO Marketing Service provider and Consultant in Pakistan, have served to a number of customers worldwide.

CONNECT ON WHATSAPP
Search Engine Optimization (SEO)
Search Engine Marketing (SEM/PPC)
Google Display Marketing
Google Shopping Campaign
Remarketing (Adwords)
Facebook Paid Marketing
Facebook Retargeting
Social Media Marketing
User Experience
Digital Marketing Strategy
E-Commerce Landing Pages Optimization
E-Commerce Management
CONTACT NOW!
Search Engine Optimization (SEO)
Search Engine Marketing (SEM/PPC)
Google Display Marketing
Google Shopping Campaign
Remarketing (Adwords)
Facebook Paid Marketing
Social Media Marketing
Facebook Retargeting
User Experience
Digital Marketing Strategy
E-Commerce Landing Pages Optimization
E-Commerce Management
CONTACT NOW!
eCommerce SEO 2019 – Essential eCommerce SEO Implementation Guide

eCommerce SEO 2019 – Essential eCommerce SEO Implementation Guide

By | SEO Tips and Guidelines | No Comments

In this lengthy blog I will cover ecommerce SEO Implementation in 2019

The biggest mistake every brand does in developing their brand new ecommerce website is saving money by not getting professional SEO super-vision in the whole process.

I highly recommend to hire a experienced SEO expert to look after the development process.

But if your budget does not allow to hire an SEO specialist then It’s Okay, because after reading and implementing this guide you won’t need to hire SEO specialist 😉

The most common mistake is to overlook SEO importance during developing an ecommerce website in the era even a little element can harm your efforts like if you talk about URL structure.

Some website owners does not even know about URL structure which forms the basis of your SEO Strategy.

Imagine you are going to have huge website which will offer 100s of items separately for different audience like men, women, kids, businesses, fashion enthusiast etc.

How you will plan URL for this kind of website?

I have seen a few example in my career where an ecommerce store put lot of money building strong online base for their brand and bring traffic and sales and they wasted a lot of their budget by ignoring this small but VERY important element.

In this particular example they did not have any mechanism to offer different colors/variants of a product on different urls. So they had to add multiple products to their store to cater to their online marketing team, I bet you must have seen or experienced this kind of scenario in your career too.

I contacted their development to form a mechanism to host product variants on the same product URL where product url can be changed if the different color is selected.

Please notice, you have to use Canonical URL structure to manage identical duplicate issue in the scenario. 

However It is just one example of what consequences you can expect if you ignore one little factor of SEO during your development,

In this guide we are just covering what SEO factors you should track during development of the website.

Here is the list for core eCommerce SEO Factors

  1. On-Page SEO Support
  2. URL Structure
  3. Navigation
  4. Sitemap
  5. Page Speed
  6. Mobile View Optimization

1. On-Page SEO Support. 

Most of the time ecommerce store built and start running without this basic SEO function which enables website owners to create custom SEO titles, meta descriptions for products, categories, brand pages.

If you are using Shopify then there is a lot of free SEO plugins available on ShopifyAppStore that offers this functionality and other cool features too.

2. URL Structure

I have already discussed the importance of URL structure in this blog but for more details and clearer understanding you should create a category structure of your website in an excel sheet like in the image to plan the whole website structure before going to development.

Note: This is a golden standard of creating URL structure for any kind of website, make sure you use it correctly with keeping your future business plans in mind.

3. Navigation

The second step is to give easy to understand navigation to your users that is also aligned with your URL structure. Research shows that user exit your website if he does not find the desired information in 4 steps. Land > Navigate > Search > Result if not found 80% user will exit the website immediately.

4. Sitemap

Sitemap indirectly helps your website by giving meaningful insights like how many pages you currently have on your website and from Google search console you can see how many pages are indexed out of submitted pages in XML Sitemap. Break this myth that sitemap will index all the pages it contains but it helps google and other search engines to easily navigate all your important pages by getting your data in their preferred formats.

5. Page Speed

Either its ecommerce or other business website page speed can make or break a website in Google. After 2015 Google is strictly account page speed for a web page ranking. Specially when it comes to mobile.

In 2019 if your website does not render in 3 secs then most likely your user will exit your website (According to google you lose upto 70% of traffic due to page load time issue).

You should monitor every type of page’s speed like test page speed for your home page and product page separately, half of the webmaster are happy to see their home page is loading faster but they overlook the basic thing that they only get a sale if their product page loads faster. So make sure you fix this issue everywhere.

6. Mobile View Optimization

Mobile page speed and mobile view is entirely different things. Make sure all your pages loaded properly on mobile view.

Specially look for the following elements.
  • Product image
  • Your menu should not take more than 15% of the screen when loaded first time.
  • All the fonts are easily readable.
  • All actionable/modifiable  functions such as change color, zoom, size chart etc works on single tap.
  • Add to cart button should appear on 2 and half scrolls max.

This list is not enough when it comes to mobile view optimization. Get UX expert and make sure you are not ignoring any single point here.

Following this eCommerce Essential SEO Implementation guide will help you start your store with basic but fundamental SEO Features.

For any more queries, you can write to me at rameez.net@gmail.com Get in touch with me on Call or WhatsApp 03212236688

You can also enroll in our SEO Mastery Course to learn Advance SEO which I also teach in USA/Canada through EraOfEcom – eCommerce Success Platform.

Why SEO Community Is Frustrated Over New Search Console Tools

Why SEO Community is frustrated over new Search Console Tools?

By | Search Engine Updates, SEO Tips and Guidelines | No Comments

There has been abuzz about the new Google search console tools for quite some time now. Last year Google; the largest search engine decided to revamp its decades’ old search console tools by transitioning to new tools slowly throughout 2018.

But, why SEOs are frustrated over new Search Console Tool

Well, there are various reasons why SEO professionals are frustrated over new search Console Tools, mainly because of erroneous reports and incomplete tools. Now, to be able to understand the full spectrum for SEOs frustration with the Google’s new search console, we will have to see the difference between the two consoles and then we will see things that have gone wrong in the new console.

The Old Search Console:

The legacy older version of search console enable users an easy and interactive interface to keep a watchful eye for their website’s search performance report. Apart from offering insightful search performance reports, the old console also offered users easy and quick recognition and correction of technical issues, which helped websites to avoid falling into any major problem.

If you haven’t used the old console, it offered a quick and easy view of all technical and analytical parameters like total clicks, impressions, click through rates (CTRs) and others stacked on top of each other and just a single click away. Whereas, you would need to filter results for the country, device, search query, etc. which displayed one at a time were.

Ok, so how does the new console change this?

The New Search Console:

Honestly, Google for some reason decided not to revamp or revise the old search console tools, rather it decided to go with totally new tools from the scratch, with the apparent purpose to offer a more in-depth and insightful user experience. The new tools also focused to offer quick identification and fixation of potential problems through webmaster tools. Moreover, the new console also offers multiple variables being displayed at one time so you don’t have to filter results one at a time. Now, all of these sounds pretty amazing (ask any SEO expert and they will love what we have written so far). However, there have been quite a few problems that have been going on around the new Google search engine console tools and that’s one reason why SEO companies are getting frustrated with these new tools.

So, what are some of the issues faced by SEO companies with a new Google Search Console?

To start off, for some reason, Google decided to go ahead with the new console tools anyway; without getting bugs fixed. And while we are already well into 2019, the new console still carries few broken/incomplete tools.

Many website owners and SEO companies alike have been complaining about faulty/inaccurate product report in search console. Whereas, the new Data Analytics Tools is no way near the older tools, which was a formidable tool and an essential tool for all website owners and SEO companies alike. One big reason companies are getting highly anxious and frustrated with new Google Search engine console is the inability to get key analytics like impressions, CTR, clicks, and others at a time through the new console, previously this was easily accessible.

To make things worse, SEO companies have been complaining of inaccurate error reporting and lastly, they gave up on alternative site verification methods, which simply add to the panic and chaos among website owners and SEO community and surely a frustrating aspect; something you don’t expect from Google.

I will be adding more bugs and fixes in the coming days, subscribe to newsletter to get updates.

User-Experience Key Factor for Winning SEO Strategy in 2017

User-Experience Key Factor for Winning SEO Strategy in 2017

By | SEO Tips and Guidelines | No Comments

We have heard that user-experience is been the most vital part of every successful SEO campaign but many SEO’s don’t always pay serious attention to it, but this time you have to focus on user-experience either it’s related to your mobile website or main navigation or website speed. Many of us agree that Google has put significant efforts to change the SEO game in last 5 years and most of its algorithm changes was related to user-experience including hummingbird, pigeon, mobile-geddon, Amplified mobile pages (AMP), website security and latest “Machine Learning” however it is under process and Google has not started its campaign to convert your structure to comply with this beast. All these algorithm changes are made to enhance user’s experience on Google and off-course on the web, most do agree!

So what’s the game now?

That’s the question you got in your mind now? Ahn alright, I will explain.

Design

A great design consists of three things “Responsive, Intuitive and Inviting”. Again it’s for user and bots both not for search engine only.

If you notice all big names don’t change their web design and structure but keep enhancing their process to make it more useful and easier for the user’s to interact. It’s because they invested a lot to identify what work best for them and for the users and not want to lose their users by anyway.

Content Creation and Readability

Creating SEO optimized, keyword rich content has been a practice for most of the SEO’s off-course it helps you increase your page’s relevance and can provide you boost in rankings but again what happens if you achieved higher rankings but see high “bounce rate” on those pages? How will you translate that then?

 

Oh Man, I forgot to create content according to my user’s interest.

And you will notice due to that you are losing ranks on many other pages as well due to high bounce created by 1 particular page that contributed high chunk in average bounce rate of your website.

So a good design and great content that is written according to your audience’s interest help you maintain your bounce rate and other important metrics that google accounts in ranking a web page.

Off-course only this doesn’t explain the whole user-experience there is the lot more to improve a website’s UX and SEO.

Performance

Website performance is another important part of user experience and SEO, higher page load time kills all your efforts like a study conducted by Google says a user will most likely exit a web page if it doesn’t respond it 8 seconds.

Optimizing performance is very very important for any website because Google is not the only one here to decide but it directly involves a user to take the decision. Make sure, your website loads faster by eliminating any render-blocking scripts, optimizing your images and HTML code.

Key Metrics to monitor

IIt takes a long time to revisit on your website’s content strategy and optimizing performance to connect UX with your SEO Strategy. Monitoring the user behavior is the next step to make sure it is working for you or not. Most important factors to measure the performance of your user experience and SEO:

  • Bounce rate
  • Avg. page/ session
  • Time on site
  • Goal/e-commerce conversion rate
  • Returning visitors

Let’s wait for 15 days or so to compare the previous date with the new one to see the difference, remember you must create customized reports to compare performance by devices not you have to work separately for mobile and desktop site.
Conclusion of this whole story is

“SEO should live within and be a part of the user-experience”

I welcome and appreciate any comments, suggestions, additions and queries 🙂

Here’s All You Need To Know For An Ultimate Winning Online Marketing Campaign In 2017

Here’s all you need to know for an ultimate winning Online marketing campaign in 2017!

By | SEO Tips and Guidelines | No Comments

The only permanent aspect of life is “Change”. Well, this phrase also truly represents the change we see every day in our businesses and also in technology. There hasn’t been a point in history where we saw such rapid and dramatic evolution of technology in every field and we hope the trend continues. Talking about change, many optimistic gurus out there refer Change, being the mother of opportunity. If thus is true, then we need not to worry about rapid changing we see in digital marketing trends. Well, Digital marketing is one of the most evolving technology that has simply decimated the traditional marketing norms. If you want to succeed at global competitive markets today, you got to embrace the changing trends of digital marketing industry.

Before we look at some of the core values of digital marketing and the way they are evolving, it is important to remember that digital marketing in itself is a multidimensional technology that incorporate diversified specialized fields. For a successful and competent digital marketing campaign in 2017, you need to formulate a winning strategy by effectively bringing together many core competencies and making them work seamlessly towards a single target.

Among the various core competencies that together make a successful digital marketing campaigns, some of the more important ones include:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing (Facebook Advertisement)
  • Paid Marketing (PPC)
  • CRM (Email marketing, B2B approach)

Let’s examine one at a time the changing face of each of these core competencies that together will shape-up your ultimate digital marketing campaign in 2017.

Content marketing (The King Maker):

importance of content marketing in 2017

It was stated by “Bill Gates in January, 1996 in his essay!

Content has remained one of the most powerful ammo for all aspects of digital marketing since early days. The efficacy of content still remains valid and high to-date with search engines looking for rich, informative and engaging content on websites.

What though has changed is the writing practices of contents. Earlier contents were written around some specific keywords with little regard to relevant information. Today, a rich and effective content needs to incorporate long tail keywords tactically placed in between informative material with a sound call to action.

Here’s what the content lookalike in digital marketing campaigns of 2017:

  • Live streams have been on the rise in terms of popularity. Facebook live, snapchat, YouTube Live and many other social media platforms are offering live streaming modes to attract viewers. These live channels present easy to use and interactive platforms for hosting of many interesting events, infographics, briefings and much more content related services.
  • B2B business campaigns are on the rise as companies realize the efficacy and far reaching potential of newsletters and email marketing. 2017 is perhaps the best time to excel your email marketing campaigns through newsletters and customized email contents. Stats have shown the increased open rates for emails and a rich and targeted content strategy can manifold its efficacy for business growth and building relations.

So, if you are looking to take your site to the top of Search Engine ranking, it is highly advice to invest considerable in content development. Lookout for any rubbish content present at your site (this will take you deep down in case you don’t remove in the brink of time) and replace it with fresh, engaging and lively content now.

Search Engine Optimization (Settling the odds straight)

Search Engine Optimization or simply SEO is one of the most powerful resources available to online businesses to out-reach their potential customers globally. It is certainly one of the most sacred and long terms part of any digital marketing campaign that can’t be ignored. Search Engine Optimization is actually a combination of different techniques that together create a formidable foundation for organic ranking of websites over search engines (Google being the prime focus for all online businesses). It simply can be referred to as the marketing tool of modern world!

Traditionally, SEO practices have been revolving around the strategy to ensure high rankings of few keywords for a website. This was primarily achieved by locating few significant keywords and then rigorously marketing them through content marketing of link building. However, the role of SEO in digital marketing campaigns of 2017 has changed completely. Today, SEO is a multi-faceted technique that supports the overall digital marketing strategy using several tools and techniques.

Some important tools to formulate an efficient SEO strategy for digital marketing campaign in 2017 include:

  • Rich and targeted content development
  • Accelerated Mobile Pages
  • Mobile SEO – Read my previous on mobile friendly website and SEO
  • Machine Learning – (Say hello to automation)
  • Rich User Experience

There’s no shortcut to success, gone are the days when SEO companies would claim top ranking within no time. It is highly advised to avoid any such agency which claim to take your site at top ranking in a blink of an eye. Trust reputed and honest SEO consultants with ethical SEO techniques. Remember, there’s no replacement of organic ranking and only a truly mastered SEO Consultant can get you there.

Social Media Marketing (Facebook advertisement)

Irrespective of the business model, social media platforms present an ideal platform for efficient, targeted and instant digital marketing campaigns. Social Media marketing have become one of the most powerful tools for digital marketing campaigns thanks to dedicated platforms available with all social media sites.

Facebook for itself is the biggest social media network and owns some other beasts in industry including Instagram and WhatsApp. With over 1 Billion active users, Facebook is certainly the ideal platform to reach out to global clientele for your product /services. Realizing the potential of advertisement, Facebook has introduced a highly effective and targeted advertisement solution for businesses. This is an ideal platform for companies to laser target their ads towards interested users globally and get instant response. That’s why any digital marketing campaign without an effective and rigorous Facebook advertisement can lose its potential customer-base big time.

A lot of unethical social media marketing agencies have been operating in Pakistan for quite a while. Here’s what you can lose to them. Any inorganic (unnatural) marketing trick will take your business deep down the well. Only an ethical, highly professional online marketing agency in Pakistan can help to generate targeted traffic to your site.

PPC – Pay-per Click Advertisement

Paid Marketing or PPC is another direct and instant way to get higher traffic to your website. With the optimization level “Google” you can be sure of getting highly targeted marketing and immediate response through PPC marketing technique. Creating customized and targeted ads with relevant content for PPC marketing can significantly enhance your overall digital marketing campaign in 2017.

Looking to hire some PPC Specialist for paid marketing consultants in Pakistan? Make sure you hire the right company who has the experience and expertise required for a strong and efficient campaign. Your paid marketing campaign needs to be highly targeted with strong statistical backing and deep analysis of business competition.

Join “Professional SEO Training Program” and Start your career in booming and high paced industry!

This training program is designed for beginners, business owners and professionals who wants to enhance their skills in SEO – M. Rameez Ul Haq – SEO Consultant – SEO Trainer

Is Your Website Mobile Friendly - M Rameez Ul Haq

Is Your Website Mobile Friendly? SEO 2016

By | SEO Tips and Guidelines | No Comments

The growth of mobile phones has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as sites struggled at the last minute to ensure that their pages were compatible with mobile.

Due to the skyrocketing growth in mobile, google emphasized webmasters to have mobile compatible websites in 2015 and we witnessed website owners struggled at the last moment to ensure that their website pages were mobile compatible and responsive to any kind of mobile device. Due to this reason almost 5 million websites adopted mobile compatibility, as I explained earlier in my last article.

According to a marketing company, hubspot.com, an average of  12 billion google searches are conducted each month in the United states. This indicates that SEO will be more important than any other marketing channel to get targeted traffic, gain more visibility and develop brand reputation that every business needs to succeed. There is no point spending on content such as creative infographics if it is not visible to the audience when they search something related to your business.

In the past 2 years, after knowing that more than 50% people search local businesses on their smartphones and more than 65% of those searches coverts to a purchase, Marketers realized the value of Mobile SEO and adopted mobile responsive websites for better search visibility.

Why Mobile SEO is more important in 2016 than it was in the past?

In 2016, Mr. Google not only wants you to have mobile compatible web pages, but also it should provide excellent user-experience as mobile searches have already surpassed the desktop searches in 2015. Google has asked webmasters to configure the website for AMP (accelerated mobile pages) AMP will be another ranking signal in 2016 or in early 2017, It will also benefit webmaster in saving their bandwidth. Google has also announced that they are going to be boosting the effects of the mobile-friendly algorithm they launched back on April 21, 2015 named Mobilegeddon.

Google said the update will roll out in “beginning in May,” and it “increases the effect of the [mobile-friendly] ranking signal.”

Tip: If your website is already mobile compatible then you just need to monitor how your visitors behave with your website content and what parts are causing them exit.

The Importance Of Mobile For A Business In Modern Culture

Mobile StatsThe worldwide popularity of online shopping on mobile devices is increasing tremendously with the increasing growth of mobile marketing itself.

Mobile growth will continue to strengthen as we head to 2016, Analysts expect more than 90% market penetration of smartphones in the US and the UK by 2016, this indicates that people will connect a business through their smartphones to learn about a brand and considering doing business with it.

Mobile commerce has proved to be faster than what was predicted in 2012 to 2016, It was predicted by an analyst that mobile commerce will grow by 42% in the next 4 years while Mobile commerce has beat the e-commerce in last year 2015 by showing growth of more than 52%. In Markets like Pakistan Mobile commerce rapidly increased by more than 350%  in just 2 years after 3G/4G announcement on April 23, 2014. Customers are doing online shopping irrespective of their location and time using their smartphones.

Mobile commerce is increasing 300 times faster than e-commerce and is expected to show growth of 42 percent between 2013 and 2016. Customers are using their smartphones to make purchases whenever and wherever they might be.

Why Should You Invest In Mobile Advertising

Why should you invest in mobile advertising?

By | Tech News | No Comments

The incredible mobile commerce revolution has reflected a huge rise in total ad spent in 2015. Spending on mobile ads is projected to surpass the figure of $100 Billion by 2016 after witnessing more than 50% spent on mobile ads of total digital ads for the first time. Many online businesses and brands have realized the importance of mobile advertising and allocating budgets for mobile advertisement than ever before.

Mobile advertisement is more targeted and effective for business owners as it enables business owners to see when customers interact with their website or app and how they behave with the content and make purchases or inquiries. One can further explore about the incoming mobile visitors such as location, demographic and lifestyle through Google analytics.

Mobile commerce has also emerged as a big deal even in Pakistani market after commencing of 3G / 4G in Pakistan. Big companies came to Pakistan and started their operations, including Careem, Uber, Tune.tv and various other brands.

Minister of IT & Telecommunication has stated that we are all set to welcome big companies including Amazon, eBay, PayPal.

So the present and future of Mobile commerce in Pakistan is bright and has very huge scope, if you are already in business or planning to go online then consider a mobile optimized website as a priority.

It is crucial to have a mobile optimized website before planning any mobile advertising campaign to enjoy fruitful results and achieving high ROI through mobile ads.

Customer behavior differs between mobile devices, desktop and laptops. So it is a must to do step to explore the differences between behaviors to provide better user-experience and spend smartly on the online advertisement.

Mobile SEO is more than creating a mobile compatible and a responsive website.

Contact me to learn more.

Google Panda 4.0 Rolled Out Today

Google Panda 4.0 Rolled Out Today

By | Search Engine Updates | No Comments

Google Panda 4.0 It would be Major Algorithm update unlike data refreshes which we hear normally. Google Designed Panda 4.0 update to prevent sites with low quality or Stolen and Spun contents from getting top rankings in Google search results.

Why Google has to made changes to Panda Algorithm?

Answer is Simple because Google must have identified that there are many sites and webmasters are involved in unethical SEO Techniques. However it is expected that Panda 4.0 will be gentler for some small businesses like Services and eCommerce sites and might hurt local business websites.

You can contact me for Panda 4.0 or Penguin Penalty Removal.

Email: rameez.net@gmail.com

Call: +92 321 223 6688

Finally Google Has Rolled Out MobileGeddon, Mobile Friendly Update On 21st April 2015

Finally Google has rolled out MobileGeddon, Mobile Friendly Update on 21st April 2015

By | Search Engine Updates | No Comments

Google has warned many times webmasters to improve their websites for mobile users, and has tested many user-experience metrics in the search listings in the past. As we know mobile search trend is highly increased in last 3 years and mobile usage going to be take over desktop search trend by 2017. Google takes these trends very seriously and always be ready to the future and providing good experience to its users.

Google has informed webmasters about Mobile Usability update through Webmaster Tool back in January 2015. Google’s Approach to the webmaster through “Webmaster Tool” considered an alarm in search industry and SEO’s and Analyst never prefer to ignore these messages.

Google has said that “Mobile Friendly Algorithm has greater impact on search ranks than Panda and Penguin”. The webmaster trend team of Google, Zineb Ait Bahajji in their statement at SMX Munich has said that the Mobile Friendly algorithm will create a much greater impact as compared to that of Panda and Penguin.

While going back to the period when Penguin and Panda 3.1 algorithm updates were rolled out, they gave a server hit to large majority of websites. So you can analyse what the Mobile Friendly algorithm will be capable of doing. This new update will give a severe blow to the sites which are not developed to be Mobile Friendly.

The reason behind giving them a hit is that Google has already announced about its update in January of the same year.

Google has also said that “Mobile Friendly Algorithm will also effect on Desktop” means If a website fails to pass Google’s mobile friendly test will also lose its current traffic. Furthermore, in the statement it was also mentioned that more than 12% of search queries from mobile will get impacted but however no specific percentage was mentioned.

Anyways, if you are facing a sudden drop in your Google Ranks and Traffic after the rolling out of this Mobile Friendly update you can feel free to contact me for free Consultation and advice.

Google Identifies Smarter Ways Of Ranking Websites

Google Identifies Smarter Ways Of Ranking Websites

By | Tech News | No Comments

Google has relied upon numerous tools for ranking websites over the years such as algorithms and programs. However, the introduction of new updates such as Penguin and Panda has revived the way in which ranks a website courtesy SEO features. The same situation can no longer be considered reliable as the technology has developed faster in recent times. Getting along with the latest trends of ranking a website has influenced the search engine major to a maximum extent making it consider several features at the same time. Interesting concepts are unveiled by the reputed firm to ensure that the websites are ranked better and in a genuine manner.

TV Rank is the new buzzword in the search engine world that has been brought to the fore by Google in a successful manner. Several eyebrows have already been raised with the advent of this new ranking system. Perhaps, the new process will make inroads into your home directly with the consideration of several features in a comprehensive fashion. Numerous signals will propel Google in ranking websites in a more accurate manner due to which the best results are experienced with ease without going through any complex situations of ranking anymore.

Perfect analysis could be made regarding the latest processes to be considered for ranking websites in an effective fashion. Search results will be more structured because of the highly effective process chosen to realize the desired benefits without going through any major issues. Perhaps, the relatively breakthrough process is considered to assess the linking patterns online resulting in a better ranking system with ease. The involvement of the physical locations of an individual user using search engine is regarded as the most crucial aspect in determining the exact preferences in detail.

Latest TV ranking system will help in conceptualizing the new process with the inclusion of several features with ease. Enough importance is given to search history as well prioritizing the personal preferences of an individual in detail. Such data collected from a broader perspective will influence the way in which search engine ranks each website without foregoing upon an individual requirements. Now, those programs that a person watches on television could be a driving force in ranking websites with a holistic approach. More updates are yet to be generated in order to determine the exact ways Google will be able to convert the signals into ranking factors.

With the securing of a patent in this regard, the same could be seen as the major victory of Google in revolutionizing the way search engine is used. Imagine the impact that your television watching habits could make upon the search engine ranking system in a direct fashion. Though it might appear to be unbelievable during the first instance, the fact that the systematic approach is considered for the ranking process will prove to be most effective on an overall. The role of television programs in determining the ultimate ranking prospects with active representation of various websites will prove to be more interesting in the near future when the project is implemented on a full scale.

Get The Best Benefits Of SEO Training By Choosing An Experienced Trainer

Get The Best Benefits of SEO Training By Choosing An Experienced Trainer

By | SEO Tips and Guidelines, Tech News | No Comments

For most online businesses, creating a strong online presence and having a better search engine ranking is the key to ensuring the success of their online venture. However, with the growing popularity of internet as a means of availing various products and services, the competition level has definitely reached its peak. As such, seeking professional SEO services has become an integral aspect of online business promotion. With the awareness about the scope and growth opportunities offered by an SEO course, spreading like wild fire, a larger number of students today are opting for SEO training programs after completing their Bachelor’s degree.  If you are planning to pursue an SEO training course, it is important to be aware of some basic aspects that can prove helpful in the selection of the right course.

Understanding The Scope Of An SEO Course

Many individuals tend to do what most of the people are doing without actually analyzing whether it is right for us or not. This is equally true for most of you who choose to enroll for an SEO course as you simply opt for it because most of your friends are doing the same. However, if you intend to ensure a truly successful career in this field it is important to understand a few basic things about how an SEO training course can prove helpful for you in achieving your career objectives.

The most important thing to understand about an SEO training program is that it educates you about the various professional aspects of search engine optimization This includes analyzing and improving a website from SEO point of view, getting familiar with concepts such a search engine ranking, keywords, ethical SEO and a lot more. Under a guidance of a proficient SEO trainer, you can learn to effectively utilize the various tools and strategies to improve the rankings and profitability of your clients’ business website.

Another important factor that you need to know about SEO training course is the job opportunities that it makes available for you Depending on the duration of the course, the institute that you choose and in some manner, even your SEO trainer, you can get all sorts of SEO jobs ranging from the most basic SEO executives to the highly paid SEO team leaders and mangers. However, one thing is sure that as you gain greater experience in the field your career prospects are surely going to improve.

What The SEO Course Should Contain

Just understanding the scope of an SEO Course is not enough as you also need to be aware of what you will get to learn through the course. Generally, the course content depends largely on the course duration and in some cases even the proficiency of the SEO trainer. But if you intend to enjoy a fruitful career in the field of SEO, it is better to choose a course that offers to teach most of the following topics.

·         Introduction to Search Engine Optimization (SEO)

·         Keyword Research & Analysis

·         Competitor Analysis & Finalization

·         On-Site SEO Factors

·         Link Building Techniques

·         Content Optimization

·         Google PageRank

·         Googel Algorithm & SEO

·         Steps of SEO

·         SEO for Dynamic Websites

·         SEO for e-Commerce websites

·         How to Bet your Competitors

·         SEO SPAM (Black Hat & Gray Hat Techniques)

·         Tricks to Boost your Traffic

·         Website Monitoring & Enhancements

·         Google Webmaster Tools & Analytics

A comprehensive SEO training course stresses on making the students excel in the most strategic skills rather them providing them incomplete information about all the topics. In addition most reputed SEO institutes also focus on imparting practical training through real life scenarios where students can learn to face the actual challenges of website optimization and enhanced traffic generation.

Choosing the Best SEO Trainer

The one thing that makes any SEO course truly beneficial for the students undertaking the same is the expertise of the instructor. Only and experienced SEO trainer like Rameez can guide students in a manner that brings nurtures their inherent skills and educates them to use them in tandem with the SEO tools for optimum results. The fact that Rameez takes only five students for his SEO training course at a time is an indication of his level of dedication and commitment to making every student an expert in this field. His expertise in providing the best SEO training to students has made him famous not only in Pakistan but in countries like Singapore as well, where he had recently gone to train the employees of a No.1 Digital marketing company.  Students having trained under the able guidance of Rameez are sure to earn name, fame and great financial benefits in their career as competent and knowledgeable SEO professionals.

Top 10 Paid Methods To Increase Your Online Visiblity And Sales

Top 10 Paid Methods to Increase Your Online Visiblity and Sales

By | SEO Tips and Guidelines, Social Media | No Comments

If you are willing to increase your web presence on social media and search engines and get potential customers to your website through these channels than there are two options you have, first is free and 2nd is paid method where you spend money and get disired results. As I have already written Search engine optimization Tips (15 core SEO Tips) to bring quality traffic to your website but those tips require lot of time and efforts and experience to do it in proper way. By spending on PPC advertisement (Pay per click ad campaigns) you can bring thousands of potential customers to your website and boost your business.

To launch a successful ad campaign you need to be very careful while planning and implementation. I have seen many people lost their money and waster their time by choosing improper channels and spending money without setting their goals.

Choosing appropriate channels is first step to online advertisement and really very important as well. Today I will try to list 10 best paid methods to advertise your services and acquire potential customers. I would suggest everyone to select more than 1 methods based on your targeted audience, your market, your industry and goals and nature of your services or products.

1- Paid listings on web directories

Everyone is acquaint with web directories, there are hundred of thousands web directories available on the internet but not all are useful even most of them are become link farms means submitting your link their is useless and will hurt your reputation in Google’s eye. Nevertheless there are thousands of niche or industrial directories exist that can provide you high quality links and relevant traffic. Many of these directories offer paid / featured listings, purchasing a paid link on web directories could be a great way to increase your visibility and getting relevant traffic to your website.

2- Banner Ads

Banner Advertisement is one of oldest and most popular way of online advertisement. It is an easy to start advertisement method that require less technical knowledge. Many website are out there offering banner spaces and various sizes and prices.

Banner Advertising Tips:

An attractive banner plays a major role in successful banner ad campaigns. Create an attractive banner and place it to the websites relevant to your industry (Must check the stats of the websites on which you are going to place your banner). It will help you hunt potentials customers fast. By the way, you can also place your banner at my blog 😀

3- Opt-in email lists

Email marketing has been one of the most used method to advertise services and products by web marketers. There are several companies sale opt-in emails lists. These lists can be very powerful tool to generate potential leads for your business. If you are willing to purchase such lists, make sure the lists your are going to purchased are prepared ethically and email address data is collected in a legal way. Using stolen data of email addresses will not get you useful results even it can hurt your reputation.

4- Ad space on newsletters

Many services companies use this method to get potential leads, Through this you can easily reach to highly targeted audience and increase you traffic and sales.

Newsletters advertising Tips:

Find most relevant websites that have thousands of subscribers, choose the perfect position and size. Your creative must be attractive to the subscribers.

5- Adwords and other PPC Advertising

Adwords is no more new term for each one who is related to IT or Web industry. It’s a Google’s most popular program which allow everyone to run their ad campaign on Google with relatively low cost. You can also use Microsoft Adcentre and more similar platforms to run your PPC (Pay per Click) ad campaigns, Both mentioned tools allow you to create Textual, Display and video ads on PPC price mode.

PPC Tips:

Set your goals before launching any campaign, do detailed keyword research and find the best keywords and exclude the negative keywords to avoid wasting money on useless keywords.

6- Social Media Ads

After Google and Microsoft many social media websites started offering advertisement programs. Facebook Adverts, Twitter’s promoted tweets and Linkedin Ads become  known among digital marketers. The best thing in Social media advertisement is these platforms provide detailed demographics and insights that enable advertisers to choose the most useful methods to advertise their products and services in their targeted market and audiences.

Social media Marketing Tips: 

To ensure the success of your social media ad campaigns select appropriate and beneficial platforms to run your marketing campaigns. Choose the platform where your targeted audience exists.

7- Paid reviews on blogs

It’s an another paid method to boost your traffic and sales by get reviewed by influential bloggers or by getting paid reviews from local review website like Explorer.pk (Pakistan’s Leading Review website). Paid review is a very useful way, by doing this you inform your audience about your products and services.

Tip:

Do not always go for positive reviews as Google will identify it and penalize all your links for paying for reviews.

7- Sponsorships

Become a sponsor on useful blogs, websites, mobile applications or of a web-pro (well known niche writer). You can also become sponsor on highly use free services. Sponsorship is a great way to get exposure and increase your brand reputation.

Tip: You can be my Sponsor 😀

9- Paid press release services

Press releases have been a great way of increasing your online reputation and visibility among many online/ offline businesses. Many search marketers and SEO Consultants use this technique to empower their Search engine optimization campaigns by submitting their write-ups in niche article directories and news or social media websites. There are many paid press release services available that you can use to submit your news. These Press release websites will help you increasing you visibility, basically these websites distribute your press releases to hundreds of other news sites and you get great exposure and relevant traffic to your website.

10- Affiliate marketing programs

Affiliate marketing is a great way to boost your sales and multiply your profits in short time. Basically through this method you hire thousands of marketing experts that promote your services and products on very low cost. Affiliate marketing can help you in building a network of expert collaborators that generate new leads and get you great exposure through various platforms.

Affiliate program is time taking method but get you thousands of leads once done in proper way. For implementing a great affiliate program you will need to design an attractive program, policy and goals. You will need to transfer program knowledge to your program members by training books and conducting webinars and seminars, furthermore you will require appropriate software to monitor the clicks, conversion and sales, manage and send payments records.

Affiliate Marketing Tips:

Please contact me via email to get complete information for running a successful affiliate marketing campaigns.

 

Digital Marketing or increasing your website traffic is not an difficult job but it takes time and experience. I would never suggest you to go for any of the mentioned methods without having technical knowledge, be careful while choosing right methods and implementation otherwise it can get you penalized in Google and other search engines if not done properly.
I am available for PPC Services and Complete Digital Marketing Services.
How Can Your Website Reach Page 1 On Google In 2014 – SEO CONSULTANT

How can your website reach Page 1 on Google in 2014 – SEO CONSULTANT

By | SEO Tips and Guidelines | No Comments

In the year 2013 we noticed rise of search marketing trend in Pakistan. Google announced ever big algorithm updates in 2013 such as Penguin and Hummingbird. And Now we are entered 2014 with lot of new updates and changes in SEO Trends based on the different developments within the industry. We witnessed many Online Business failures due to Google’s new algorithm updates and Bad or we call it Black Hat SEO Techniques. I heard many guys shouting “we were not involved in black hat SEO techniques” May be they are right. I personally analysed few websites that gone down in 2013 just to check what their SEO guys doing with the website. I figured that several guys we just following old spammy ways to get ranking in Google and many were not involved in any black hat SEO Techniques but they were aggressively using few tactics such as forum posting and Blog comments. That’s why they got hit by Penguin update.

However we are now entered in a new era of Search Marketing! I wrote in my previous post that we need to redesign our strategies for 2014 But what they would be? I am not an authority to say a final SEO & Digital Marketing Strategy but I can share what I am planning to maintain my Rankings and to beat other competitors in Google.

Everyone is a witness of emergence of Social media platforms and their popularity such as Facebook, Twitter, Pinterest, Google+ and Linkedin. Google has also indicated that websites that keep Good Social Media Presence and Popularity will be on their priority.

Authors will get extra respect from Google, in 2012 Google announced Google Authorship Markup. Honestly Google’s Authorship verification program was the great move by Google Even they enforced you to use their Ghost house 😛 (Google+, Google’s Social Network). Basically they had to choose authorship verification process just to reduce duplicate content. Google rewards verified authors by inserting additional images and links to Search engine results for their previous work. Off-course authors get Higher Click-through rate than ever because of three major factors: Placement, Trustworthiness and Visibility.

Content is King a famous quotation among Search Marketers, Content marketing doesn’t only involved on Search market but It is most valued part in Digital marketing and other channel of marketing as well. Content will remain kind in 2014 for sure but You have to change the way of marketing Only Articles, Blog Posts and Press will not help you in getting Top Rankings in Google. There are many more ways to spread your words! You just need to find best platform to know your audience otherwise you will waste your content.

If you are new to Online Business in Pakistan or You are planning to launch your own e-Commerce Store or Sale your services online than you should consider an SEO Consultant!

SEO Consulting – Complete SEO Consultancy Services

SEO Consulting – Complete SEO Consultancy Services

By | Tech News | No Comments

Looking for SEO Services?

If you are searching for SEO Consultancy services in Karachi (Pakistan), then you are at right place.

I am M. Rameez UlHaq Available for SEO Consultancy services, having more than 5 years of experience in the Digital Marketing Industry, now I am plausibly announcing SEO Consultancy services in Karachi and all over Pakistan.

I am providing my Digital marketing and SEO Expertise for your project. I have experience working with small and large scale organizations in Pakistan, USA, UK, UAE, Singapore and Canada. Alhamdulillah I have ranked my clients on top for the most competitive keywords.

SEO consultant

I have handled Large Scale eCommerce / Marketplace and Services websites for my clients and organizations. Currently I am working for Pakistan’s largest eCommerce website Daraz.pk View my profile to check my previous job experience.

Focused Point

  • Identify Market and Keyword Research and Analysis
  • Helping Development team to Improve Website Structure
  • Optimizing On-Page Factors (Meta Title, Descriptions, URL Structure and anchor targeting)
  • Improving User Experience
  • Optimizing Search Engine friendly pages.
  • Improving Navigation to enhance the User – Experience
  • Off-page SEO Strategy Development
  • Market Intelligence Report
  • Competitive Analysis
  • Link building Analysis and Audits
  • Design Guidance for Search Engine friendly website.
  • Quality assurance report

 

I also offer SEO Consulting for Clients specific needs like SEO Strategy Planning and Implementation, Link-building Audit, On-Page Consultancy or Help Clients in Website Development Process to Develop an SEO Friendly Website, Team management and Advance SEO Training.

 

I also Provide Social media Promotion services Specially for Facebook business Pages!

How to recover from Google Penalty

How To Identify If Google Has Penalized Your Website

How to Identify If Google Has Penalized Your Website

By | SEO Tips and Guidelines | No Comments

Google had Started a Massive Crackdown against Black Hate SEOs. A lot of website owners lost their complete presence from Google or lost their Online business due to loosing Google Ranking.

Google-Panda-Penguin

I can see many Small business owners just said goodbye to  SEO consultants after loosing their online business and started searching for a new SEO consultant who can recover website from Google Penalties.

In these cases I observed that most of the respected business owners contacted me to fix the problem and recover their websites  without adequate knowledge of Google algorithm updates. As you already know in Sept 2013 Google had released at least 5 algorithm updates in which hummingbird is remarkable and biggest Google’s update ever!

I am writing this post for those small business owners who are not aware of Google Penalties or could not get enough time to study Google updates in depth.

You have to first identify that whether your website have been hit by an algorithm or was there a manual action involved? Only then you will be able to decide how to proceed. There are very easy ways to identify penalties.

Follow one of the following steps to Identify:

  • Verify your website by Google Webmaster Tools, There you would be able to see if your site had been hit with a manual penalty.
  • Google will send notifications to site owners at the Google Webmaster Dashboard. Therefor you have to read every notification/ message carefully.
  • If you get the message regarding manual penalty so there must be an option to send re-consideration request for your website.
  • The best way to check your Traffic History in Google Analytics Account is that if you had found a massive drop in traffic It is a strong indicator to determine that your website had gotten penalized or had been hit by Google Algorithm.

If you still have a problem in identifying what the problem was, then contact a Good SEO Consultant who can fix the problem.

How to recover from Google Penalty

No More PageRank Updates Says Google’s Head Of Search Spam Matt Cutts

No More PageRank Updates Says: Google’s Head of Search Spam Matt Cutts

By | Tech News | No Comments

Matt Cutts Showed the indication on Twitter Yesterday, He Said It would be surprising to me if Google is pushing anymore PageRank Updates.  He Said this in a response to a question that was asked by Niels Bosch on Twitter.

Google PageRank is going to be dead soon

We all were waiting for another PageRank update as it has been 8 months since last Google Toolbar Page Rank update. Seriously guys PageRank is going to be dead soon. We can expect one more update in next year but there are very few chances for that.

Stay tuned for more updates and news from Search market!

Not Provided Data: Its Time To Say Good Bye To Keywords

Not Provided Data: Its Time to Say Good bye to Keywords

By | Search Engine Updates | No Comments

Nightmares do come true 😀

The Day for Most of the Search Marketers Hoped will never come, but apparently has arrived on 23rd September 2013. Google took the step and switched all search queries over an encrypted protocol (HTTPS). This simply means site owners will not be able to see keyword data that is coming from Google Organic.

SEJ received a Statement from Google’s Spokesmen  “We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year,” a Google spokesperson told Search Engine Watch. “We’re now working to bring this extra protection to more users who are not signed in.”

Initially Google started search encryption in may 2010, after that Google Officially announced in 2011 after a year that they will encrypt those search queries which are made by Signed-in users (Google Account Signed-in only).

Google found this move fruitful and they decided to expand this on a global basis, Finally they took the step and rolled it out in September 2013.

In just few days Site owners discovered a drastic change in percentage of “Not Provided Data” It was increased about 50% or some say more than 50 percent.

Some guys are saying Google is Killing SEO Industry by doing this but Believe me that it’s not true. This Change has definitely created problems for those who are dealing with clients, as it would be difficult to make them understand the real deal. Just take your move and re-define your Strategies that must not be dependent on keywords 😉

By the way, I discovered that my Organic traffic is increased by 10% to 15% after this and Hummingbird update by google!

I will try to share my experience and recommendations to counter the problem or to build a non-keyword dependant strategy for search engine optimization. Kindly share your ideas in the comments.

Hummingbird Most Used Word After Not Provided Data In Search Market

Hummingbird Most Used word after Not Provided Data in Search Market

By | Search Engine Updates | No Comments

“Google Hummingbird Algorithm update” Everyone is talking about is talking about this update in the search market as Google rolled it out quietly in Past month without any prior announcement. People are calling it a biggest algo update after caffeine which was rolled out in 2010 and caused the giants of Search such as Overstock, alibaba, and Tradekey.

First of all We need to understand the reason of this update, It is a Technological update for Google Search that caused 90% queries worldwide. Google’s took this step to handle more complex queries.

It is officially announced by Google’s Senior VP on Google’s 15th birthday, Calling Its a result of 15 years hard work. He said: “”Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant,”

Greg Kumparak author at TechCrunch Explained this in simple words ”

“The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse the full question (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.”

By the way, Caffeine which was rolled out in 2010 was designed to provide fresher results and to Speed up index process.

SEO at Daraz: A challenging Job and a Success Story

SEO at Daraz: A challenging Job and a Success Story

By | Search Engine Updates, SEO Tips and Guidelines, Social Media, Tech News | No Comments

It has been 6 months since I Joined Daraz.pk (Pakistan’s Leading Online Fashion Store). When I Join Daraz and start my initial analysis for link-builidng strategies, I found there are many guys are there in the Search Market with keeping top position on almost all of our Primary keywords, Well people thinks that Pakistan is low competitive market and its very easy to rank a shopping website for a primary or secondary keywords They are actually RIGHT!

Yes Its become very easy when you start your link-building (Off-Page) strategy with black black-hat SEO Techniques or Illegal SEO Practices. I took a whole month to gather and prepare Search Data, analysis reports. I had figure it out in a week that guys are using black-hat seo techniques to take over each others rankings, But my theory was not enough to brief others and to design a strong strategy to play with those black hated guys :D.

Well I was wondered after completing my analysis as they were saying you need to play with a team that is armed with Spamming Rifles lol

Well I decide to play a fair game with my convential strategies which obviosuly do not include any Black Hat Techniques. In the first phase I put Primary keywords on the target and did nothing except applying ethical search engine optimization techniques and succesfully ranked my targeted keywords on Top positions (no.1 position). And Witnessed many domains getting penalized or getting manual penalties by Google. After that I could not find them in top 50 organic Positions, As you already google has very strict policies against Spammers.

By getting Top postitions on Primary keywords I noticed a drastic change in Organic Traffic and Number of orders and Total Revenue of Daraz.pk

You must acknowledge that Most of the online shopping websites get more than 45% revenue from Organic channel which is Search Engine Optimization

In the second phase I put Categories on my target to increase organic traffic and sales. And Still working with Category page and have increased almost 125% revenue sucessfuly in my six months tenure and looking forward to new goals and challenges.

As always I would like to thanks to my outstanding team and my management who support me in acheiving these goals and targets, I Could never acheive these targets without my team and Management.

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5 Recommendations To Improve Search Engine Rankings

5 Recommendations to Improve Search Engine Rankings

By | SEO Tips and Guidelines | No Comments

Summary of this Post

In the following post you will find tips and solutions to improve your rankings in google search engine. How to Interlink website with quality anchor text. Where to use Keywords forSearch engine optimization purpose and some tips for Advance SEO’s.

There is a lot of ways to improve Search engine rankings of your website for more and qualified traffic. It depends how you plan to work. I will describe my own experience and tips to improve Search engine rankings. This Article is for beginner SEO’s and Advanced SEO’s i will appreciate all your comments and suggestion or Tips regarding the topic “Improving Google Rankings”.

1. Interlink your website with Quality Anchor Text:
Well its a very common step (among SEO Professionals) to start SEO on any project. Interlink your pages with best relevant keywords available for the links. Just remember user while linking your pages to each other, its better to provide good user experience instead of mapping your links for spiders.

2. Use keywords in HTML title tags:
Its a most effected factor to improve your Search Engine Rankings in Google or in major search engines. But you will need to be very gentle while creating title tags. Do NOT stuff all your keywords in your title tag as you may lose your search engine rankings.

3. Maintaining Link Popularity: 
Many SEO’s ignore link popularity but believe me you may never get better search engine rankings or long lasting rankings without link popularity. I always check link popularity before starting any project as i believe that all my efforts may go waste without good link profile. Link Popularity is based on links count which are incoming to your site from another resources!

4. Domain Age ( Google Loves Same age Guys LOL):
Yes its true google does love same age website as you can see that we normally use old website to gather information or shopping because we trust on their information and business. Google takes this factor into its account while ranking your website in the SERP’s. Unfortunately there is no way to speed up this process you have to hanging-in on the web to be old haha.

5. Keep old links alive:
Never ignore your old links keep them alive. I have experienced by deleting my old links it happens when we re-structure our website or when we re-write our old URL’s.( you may ask further in comments regarding this issue).

You may contact me for SEO Services and Search Engine Marketing or Social Media Marketing, I have Successfully completed over 25 Freelance SEO projects for Local and International clients. Currently I am Ranked 5 on These Keywords, Best SEO in Pakistan – SEO Expert Pakistan – SEO Pakistan – SEO Expert in Karachi and SEO Consultant in Pakistan. 

Top 5 Image Optimization Tips For SEO By M.Rameez Ul Haq

Top 5 Image Optimization Tips For SEO by M.Rameez Ul Haq

By | SEO Tips and Guidelines | No Comments

In this post I tried to provide you few image optimization tips and techniques that could help you to optimize your website’s images to increase your website traffic. And how Not optimizded images can lead you to less sales and traffic, Why Image optimization help you in Search Engine Optimization (SEO).
how to increase traffic by image optimization

Image Optimization & SEO

In the early days of Internet Image Optimization was a very important part for the webmasters. As you know we didn’t have super fast internet connection or broadband in the past, So many webmaster used to avoid placing heavy or High resolution images on the websites. But even today many of us think the same thing and optimize our images by using free tools. Image Optimization Tools provide you ability to re-size images or make them small to load faster without loosing the image quality.

Note: Always keep in mind that we optimize images to make them small in size not the quality.

Why do we optimize our images?

We optimize our images to maintain good user-experience and speed-up our websites or blogs. As you must read it before that 80% visitors bounce because of slow speed and the never visit that websites that don’t load within 8 seconds. So be careful never ignore the speed and the user-experience.

1. Slower means less traffic and sales:

500 ms slower = 20% drop in traffic (Google)

400 ms slower = 5-9% in full-page traffic (Yahoo)

100 ms slower = 1% in sales (Amazon)

2. Web has a lot of images:

On average, 45,6% of page weight is images

(Based on the top 10 websites, e.g. Google, Yahoo, YouTube, etc.).

Find image optimization tools on Google these tools are easily available on the web, and you don’t have to pay money 😉

Top 5 Image Optimization Tips and Techniques for SEO Purpose

These are few tips and SEO Techniques for image optimization that i always apply and get results.

1. Use the HTML img-tag

  1. Always add height and width to the image
  2. Always add an Alt-attribute to the IMG-tag
  3. Always add a Title-attribute to the IMG-tag

The Alt text and the image title

We add Alt-tags to provide short descriptions about the images, thus Alt Text is to provide information when image cannot be displayed. We also provide information about the image in Image-Title, I Put my keywords in Image-Title so Search Engines can easily determine its value 😉

Additional information to make you understand: 

We add Alt-tags to provide accessibility and mobile usage. Some people switch off the Display images options in the browser, So even in this case your visitors easily understand that what the image is about.

Alt-text helps you in Search Engine Optimization (SEO), If you link your image to other website Alt-text will be your anchor-text of the image.

Put important information in your title text, Title-text helps you in SEO and it will be shown as tool-tip on the many browsers.

2. The height- and width-attributes of an image

Adding height and width is important for faster loading. When you define the height and width of an image, browser can continue loading the rest of the page, while “filling” the space defined with height and width with the actual image. This is essential for speed when you have images on a webpage.

Using all the attributes of the img-tag

The end result of a good img-tag, using all the attributes, would look something like this:

<img src=”descriptive-image-name.jpg” width=”200″ height=”150″ alt=”img-tag example” title=”Good example of a proper img-tag usage” />

3. Avoid Image Re-Sizing By HTML 

Re-sizing image using HTML to keep it fit for your content is the easiest way but it effects your performance badly, you also loose Image Quality. Instead of using HTML Re-sizing create separate files for different sizes of your image.

4. Link the image

Visitors like to click on image.  Unless you specifically don’t want people to click links on the page you post the image to, make the image a link.

If you have got a bigger or full version of the image uploaded yet, link to that from the smaller image.

If the aim of the page is to create peoples click a link, e.g. to shop for a product via review you posted, link the image to the target page.

As a bonus tip for sales letters or sales pages, attempt adding a screenshot-image of the searching cart below the “Add to cart” -button, showing what successive page (the shopping cart) can appear as if and link that image to the cart yet.

As mentioned within the initial tip, the Alt-text are equivalent for anchor-text during a traditional link for SEO Purpose (in addition to the Alt-attribute being vital for accessibility as well).

5. Make image optimization a habit

Optimize all the images you upload and use on the web, whether or not the image goes to your own blog or another web site. Use tools to automate the image optimization process.

When you make it a habit to optimize images for each SEO and speed, you’ll use little or no time to optimize images, however reap the rewards as long because the image is on-line for the Years. Most impact, minimum effort – simply the approach I prefer it.

How To Find Out Data Behind Not Provided Keywords In Google Analytics

How to Find Out Data Behind Not Provided Keywords in Google Analytics

By | SEO Tips and Guidelines | No Comments

In the keyword column you will find ‘not provided’ for all users logged in to Google.

keywords that Google doesn't show in Google Analytics

How to find out what logged in users are looking for?
Even though it’s impossible to find out the exact keywords for ‘not provided’ queries, you can still get data about which landing page they went to. Simply choose a secondary dimension from the drop down menu and you will get information about which sub-page they visited.

how to check not provided data in Google analytics

By knowing the sub-page, you can easily gather more information about the most common keywords for these pages. So after all, it’s not such a big loss for webmasters with the newnot provided keyword data. The only difference is you need to work a little more to get the information.

4 SEO Recommendations For Long Tail Keywords

4 SEO Recommendations For Long Tail Keywords

By | SEO Tips and Guidelines | No Comments

Search Engine Optimization became an Industry in Today’s World!
Many Small business struggling to maintain their online presence. Everyone wants to get high Search engine rankings to get more traffic and Sales.

we have Noticed that Trends of E-commerce are drastically changed in past few years, while Getting High Search engine Rankings for Most Competitive Terms is Primary goal of every website now. We Evaluate SEO Performance by Overall Search Traffic on our Primary Keywords and the secondary Keywords. Few People argue Performance or success is determined by ROI, conversions and the revenue, but there is many factors that play their role in low Conversions Graph you usually see in your Google Analytics, major factors are ( Website Performance, Price Competition, Website/page design, and user-experience etc.).

I wanna share an interesting Fact with you, I have Worked on many Clients and Companies. I have Seen that More than 60% Search Traffic comes from Long Tail Keywords Instead of your desired keywords (Primary Keywords). I am not telling you to remove your Primary Keywords neither Avoid Struggle, but i will recommend you to Focus on Long tail terms for your website.

1. Analyze Your Keywords

Using Google analytics and Other Free Web tools will help you to find mutual Keywords, and long tail patterns your visitors use to reach you!

 

For example, if you sell Clothing,

and you find that there is some search traffic around “Men Clothing“, So its good opportunity to optimize your website for this keyword and all the other mutual like “Women clothing” and “youth Clothing” you would also optimize around all of the other related stuff that you sell. It may warrant creating a page about “Men’s and Women’s Clothing” if you have the inventory to support that kind of a page.

Sometime we find that we are receiving good traffic from unwanted terms like you have an online shopping website and you are targeting for fashion apparel but you are receiving good Traffic and Conversion on Online Watches for men or Online Beauty Store and Buy Wallets onlineSo be clever and optimize your next pages with keeping these terms in mind or add This Collection to your site if possible!

 

2. Create User-Friendly, Descriptive Page Titles

Yes its true that only first 65 characters will be visible in Search engines, But what to do when you just left your secondary keywords because of these limitations ?

let me define! Be White Hate, Simply create new pages and maintain them according to relevant content and stuff! Just Extend more and more but never choose black hat techniques.

As long as the page titles read well and provide appropriate and relevant information, they are useful for both users and Search engines. Play safely with long tail! Use gently e.g use your long tail keywords only once in page titles, Ensure that your users are able to read your titles easily. I use the same method and I have never been flagged as Black hat or in Google Webmaster Tools for having too long page title.

Here are some more tips on how to deal with Titles and other SEO Problems

3. Internal Link Your Pages using Keyword Variations!

Long tail keyword needs to be exist in the page that you want to be ranked well for the targeted keyword. Additional, Interlink your pages to each other on mutual terms! But never Point your visitors to irrelevant pages by using wrong ( irrelevant anchor texts).

Interlinking is very good practice if you don’t apply black hat techniques. Linking your pages to each other with relevant information is good way to provide Good User-Experience.
Use your desired long tail keyword variations in Anchor Texts !

4.  Let Your User Write 

There is many ways to provide your users to ability to write something and getting user-generated content like Comments and Reviews. Users Usually include Long Tail variations on your pages as they make relevant comments and reviews.

User-generated content can be an amazing source of long tail keywords includingcolor variations, model numbers, Style Code, Software Specifications, or problem issues. And it helps to distinguish your content and makes it more valuable to users and Search engines.

Conclusion

These are some tactics i use to increase my traffic using long tail keywords. Hopefully you will apply these White Hat SEO Techniques and get more Search Engine traffic and sales.

These are some of the tactics that can help you successfully target long tail traffic. Hopefully they provide you with some actionable recommendations that will help you increase the amount of total targeted, organic search traffic to your projects.

Always Monitor Google Analytics and Webmaster Tools 😉

Muhammad Rameez ul Haq ( SEO Specialist )
Freelance SEO – Hire Rameez for SEO Services

Top 10 SEO Mistakes And The Solutions and Tips By Rameez SEO

Top 10 SEO Mistakes And The Solutions and Tips By Rameez SEO

By | SEO Tips and Guidelines | No Comments

The Following Points are consist on my own experience hopefully this post will help you out in rectifying your SEO Mistakes.

Following are the most common mistakes often done by Experienced SEO Experts and SEO Specialist.

SEO mistakes to avoid

No.1 SEO Mistake “Targeting Wrong or Irrelevant Keywords

Keyword Research is the most important part of your SEO Campaign you may fail even after putting all your efforts if you haven’t target good keywords for your website, this is the most common mistake SEO Expert faces usually. You have to research before finalizing your keywords – SEO TIP: Keyword should be relevant to your website and its nature !

No.2 SEO Mistake “Ignoring the Value of your Titles”

I often see that many SEO’s ignore the value of Titles, Title is the first aspect the search engine crawlers snap when they visit your web-page, Leaving Title tags empty is the foolish mistake SEO’s do often. And i noticed many SEO’s just use the same Title’s for various pages of their website – SEO TIP: Put your keyword in your titles !

No.3 SEO Mistake ” Pages without Textual Content”

What happened when you publish your pages without Textual Contents ? answer is “Nothing” But what if you put good textual information / textual content in your webpage ? answer is, Google will love your Pages and you will have good ranking as compared to pages without textual content.

No.4 SEO Mistake ” Irrelevant Content “

It is recommended leave your pages empty ( with no Text ) instead of Irrelevant Content or wrong Information, Search engines ignore pages containing wrong information.

No.5 SEO Mistake “Using flash Files with HTML alternative”

I and many Internet users love Flash website but Unfortunately Mr. Google and Miss Bing Doesn’t lol, Search engine hates flash website simply because they cannot read Flash Files or Images. By using of HTML alternatives you can easily handle the worst situations 😉

No.6 SEO Mistake “JavaScript Menus and Navigations”

Like the Above Mistake, Search Engines do not read the JavaScripts, There is two easy ways to solve the problem build a Proper Sitemap.html file or put your links inNo-script tags.

No.7 SEO Mistake “Submitting Links on Irrelevant Websites”

Many SEO Experts do this deadly mistake, Submitting your links on poor websites /Directories just to gain backlinks is very big mistake and it leads you to backlink spamming, Search engines consider these links as “Backlink Spamming” and you could lose your current rankings and PageRank as well. Avoid these foolish Tricks or your site may be black listed by search engines if you attempt these type of Backlink spamming Methods.

No.8 SEO Mistake “Keyword Spamming or Keyword Stuffing”

It is not recommended to use too many keywords on your website, Few years agoSEO Experts use these Practice to cheat with Search engines but now Google will kick you out, if you try to dis-guide Search engines with Keyword stuffing. – SEO Tip Write Rich content and put your good relevant keywords into your text.

No.9 SEO Mistake “URL / Link Structure”

Many Peoples ignore URL’s importance but you have to realize its importance. You may get good ranking if you have dynamic URL structure. But if you have keywords in your URL’s this practice gives you additional advantage over your Competitors. It is Highly Recommended that you put your keywords in your URL’s.

No. 10 SEO Mistake “Avoid Blogging”

Not Blogging will not affect your current rankings nor you may lose your PageRank but Avoid Blogging is a Big SEO mistake let me define: Start spying on your competitors, many of your competitors write blogs and gain targeted traffic and Sales on various keywords.

Online Shopping Guide On How To Shop At Daraz.Pk

Online Shopping Guide on How to Shop at Daraz.pk

By | Tech News | No Comments

Along with a couple hundred online shopping websites, Daraz certainly knows how to woo its admirers in Pakistan. It was time to give it a try while it sounded risky to me at first. Its promotion offers and advertisements could be seen at every page on the internet. At first it sounded risky, and I wondered if I’d be to expect a return on my value (monetary) given to daraz. As the concept of online shopping is still fresh in Pakistan, risks are still involved as few websites had been highlighted on fraud cases that tarnished their market repute.

Evidently, I’m a fan of genuine leather sandals that go along well with a shalwar kameez suit or if you drape in a pair of jeans with a loose t-shirt. Its shopping season already, and with transparent discounts, and free offers of value added service had made my little online shopping experience simpler. Lately, it is the leading choice by the women for online shopping in Pakistan, with more acclaim coming along by men as well. Otherwise, their accommodation for 300+ brands is ever increasing every season.

My need: men’s leather sandals, and slippers.

My brands in focus: GBH – for sandals & Sky Walk or Kito – for the slippers.
I was surprised to see a decent assortment of mens shoes online put up by Daraz; ranging from Leather Suede & Derbies, to cheapest slippers by Kito for casual wear.

With a few simple steps it was pretty easy to make that order. My debit card expired, so instead of paying through card, I had to opt for its Pay Cash on Delivery status quo. Following are the pit-stops I had to make along:

  • Step 1
    Firstly; notice the entire page when you log on to http://www.daraz.pk/.

daraz-home

  • It is imperative for you to acknowledge all the selections provided on the main page of this website. Then continue by entering for your product through the search bar or there’s category tree on the left column of the page for detailed navigation.

 

  • Step 2
    High Quality pictures of shoes gives total transparency for a close-up look.

daraz-shoes

  • Find some tools such as the price slider, quick look, and overview to keep the process as short. Otherwise, more options allow a translucent look at the details of a product.

 

  • Reaching here would’ve been informative after exploring more of their items to get to know the latest trends.

 

  • Step 3
    Here the system shows your purchase with details on order quantity, price details, or discounts on the item(s) you have bought. Additionally, several payment methods offer ever so claimed convenience and hassle-free shopping errand:

Daraz-shopping-cart-page

  • -Pay Cash on Delivery
    -Standard Chartered Bank
    -Net Banking
    -Telenor Easy Paisa

 

  • Step 4
    Requires confirming your order. Fill out the Customer Information with your personal details required to submit for making an order with Daraz.pk. Check the quantity, color, size and hit enter. 

    customer information form

    Free Shipping is provided across Pakistan if the product falls around Rs.1500. Below that price range, a sum of 150 rupees become the shipping charges owed for delivering anywhere in Pakistan.

 

For free delivering across Pakistan, logistic services by the TCS will deliver at your doorstep. International Shipment is being handled via DHL logistics, working in collaboration with Daraz.pk on this one. Moreover, 7 Day Returns abets in resolving size issues & ill-fitting matters of clothing.

Newsletter signup gets u Rs.500 off of your first purchase with them. Order from a pile of 8000+ products & beyond through your smartphone. Visit Daraz.pk to unveil exciting new offers and new arrivals for Eid Collections of 2013 for online shopping in Pakistan.

15 Core SEO Tips And Techniques By M.Rameez

15 Core SEO Tips and Techniques by M.Rameez

By | SEO Tips and Guidelines | No Comments

Do you want your website to get ahead of the search engine rankings??

You answer YES OF-COURSE but how to get best Ranking Positions in Search Engine Result Pages ( SERP’s).

seo tips

Here i Compiled the Basic Rules of Search engine Optimization and Core SEO Techniques that can help you in getting Better Rankings in SERP’s and ROI (Return on Investment) as well.

 

1- You may aware of this phrase “Content is King in SEO“. Yes this is right! Create Quality Contents instead of Copying Contents. Search Engines specially google hates Duplicate Contents even if you have duplicate content on your own site.

2- Focus on Quality instead of Quantity believe me you will get your desired rankings if you follow Search engine optimization rules, avoid getting Back links from bad guys or Irrelevant sources.

-3: Design your website to give a good user experience not just for Search engine bolts.
-4: It’s good to Focus Google First while Creating Your Website But don’t ignore other Search Engines like Bing!

-5: Don’t Stop your work after getting good rankings, As Your Competitors don’t want to see you on on top 😉

-6: Unfortunately we missed that time when we were able to cheat search engines to get top rankings haha 😀 – Search engines became much efficient, now avoid attempting to Cheat with them!

-7: Don’t Ignore Social Media Website’s value, Include Social Media Optimization and Social Media Marketing in your online Marketing Campaigns.

-8: Get Links from Good authoritative websites or blogs. – Getting links from good websites will help you in getting good pagerank!

-9: Build Internal links and use Most Descriptive anchor texts.

-10: Submit Your Website in Google Places to drive local web traffic to your website.

-11: Optimize Your website for Mobile phones so user can easily navigate your website using mobile devices.

-12: As I already wrote above use/write your own content, or If  you are copying content from some other sources so must provide the source details!

-13: Don’t Forget to use Header tags when providing Headings, – don’t use more than 4 header tags !

-14: Use Google’s Webmaster Tools to monitor your efforts and Rankings.
-15: Use Webmaster tools to check and fix broken links and other errors on daily basis if possible.