Choosing appropriate channels is first step to online advertisement and really very important as well. Today I will try to list 10 best paid methods to advertise your services and acquire potential customers. I would suggest everyone to select more than 1 methods based on your targeted audience, your market, your industry and goals and nature of your services or products.

1- Paid listings on web directories

Everyone is acquaint with web directories, there are hundred of thousands web directories available on the internet but not all are useful even most of them are become link farms means submitting your link their is useless and will hurt your reputation in Google’s eye. Nevertheless there are thousands of niche or industrial directories exist that can provide you high quality links and relevant traffic. Many of these directories offer paid / featured listings, purchasing a paid link on web directories could be a great way to increase your visibility and getting relevant traffic to your website.

2- Banner Ads

Banner Advertisement is one of oldest and most popular way of online advertisement. It is an easy to start advertisement method that require less technical knowledge. Many website are out there offering banner spaces and various sizes and prices.

Banner Advertising Tips:

An attractive banner plays a major role in successful banner ad campaigns. Create an attractive banner and place it to the websites relevant to your industry (Must check the stats of the websites on which you are going to place your banner). It will help you hunt potentials customers fast. By the way, you can also place your banner at my blog 😀

3- Opt-in email lists

Email marketing has been one of the most used method to advertise services and products by web marketers. There are several companies sale opt-in emails lists. These lists can be very powerful tool to generate potential leads for your business. If you are willing to purchase such lists, make sure the lists your are going to purchased are prepared ethically and email address data is collected in a legal way. Using stolen data of email addresses will not get you useful results even it can hurt your reputation.

4- Ad space on newsletters

Many services companies use this method to get potential leads, Through this you can easily reach to highly targeted audience and increase you traffic and sales.

Newsletters advertising Tips:

Find most relevant websites that have thousands of subscribers, choose the perfect position and size. Your creative must be attractive to the subscribers.

5- Adwords and other PPC Advertising

Adwords is no more new term for each one who is related to IT or Web industry. It’s a Google’s most popular program which allow everyone to run their ad campaign on Google with relatively low cost. You can also use Microsoft Adcentre and more similar platforms to run your PPC (Pay per Click) ad campaigns, Both mentioned tools allow you to create Textual, Display and video ads on PPC price mode.

PPC Tips:

Set your goals before launching any campaign, do detailed keyword research and find the best keywords and exclude the negative keywords to avoid wasting money on useless keywords.

6- Social Media Ads

After Google and Microsoft many social media websites started offering advertisement programs. Facebook Adverts, Twitter’s promoted tweets and Linkedin Ads become  known among digital marketers. The best thing in Social media advertisement is these platforms provide detailed demographics and insights that enable advertisers to choose the most useful methods to advertise their products and services in their targeted market and audiences.

Social media Marketing Tips: 

To ensure the success of your social media ad campaigns select appropriate and beneficial platforms to run your marketing campaigns. Choose the platform where your targeted audience exists.

7- Paid reviews on blogs

It’s an another paid method to boost your traffic and sales by get reviewed by influential bloggers or by getting paid reviews from local review website like Explorer.pk (Pakistan’s Leading Review website). Paid review is a very useful way, by doing this you inform your audience about your products and services.

Tip:

Do not always go for positive reviews as Google will identify it and penalize all your links for paying for reviews.

7- Sponsorships

Become a sponsor on useful blogs, websites, mobile applications or of a web-pro (well known niche writer). You can also become sponsor on highly use free services. Sponsorship is a great way to get exposure and increase your brand reputation.

Tip: You can be my Sponsor 😀

9- Paid press release services

Press releases have been a great way of increasing your online reputation and visibility among many online/ offline businesses. Many search marketers and SEO Consultants use this technique to empower their Search engine optimization campaigns by submitting their write-ups in niche article directories and news or social media websites. There are many paid press release services available that you can use to submit your news. These Press release websites will help you increasing you visibility, basically these websites distribute your press releases to hundreds of other news sites and you get great exposure and relevant traffic to your website.

10- Affiliate marketing programs

Affiliate marketing is a great way to boost your sales and multiply your profits in short time. Basically through this method you hire thousands of marketing experts that promote your services and products on very low cost. Affiliate marketing can help you in building a network of expert collaborators that generate new leads and get you great exposure through various platforms.

Affiliate program is time taking method but get you thousands of leads once done in proper way. For implementing a great affiliate program you will need to design an attractive program, policy and goals. You will need to transfer program knowledge to your program members by training books and conducting webinars and seminars, furthermore you will require appropriate software to monitor the clicks, conversion and sales, manage and send payments records.

Affiliate Marketing Tips:

Please contact me via email to get complete information for running a successful affiliate marketing campaigns.