• High-Quality Images Build Instant Credibility

Within a few seconds, users make a judgment about your website. They see the appearance and feel of the page even before reading what you have to say, before considering how expert you are. Pixilated, overstretched, and blurred images will instantly lower the perceived quality, even when the text is of high quality.

Strong Visuals: 

• Make your content sound professional.
• Reinforce authority
• Increase time on page
• Reduce bounce behavior

Optimizing must not imply destroying visual clarity.

Best practice:

• Use sharp, clean images
• Stock images should not be fake or overused.
• When an image conveys something, it must be visually clear at first glance

Yes, file size matters. File size optimization must never come at the expense of clarity. It is important to reduce the file size, but not clarity. Unless you can trust the page as a visitor, the search engines would also not see strong engagement signals.

• File Size Directly Affects Performance

One of the most widespread hidden performance issues is large images.

They slow down:

• First Contentful Paint (FCP)
• Largest Contentful Paint (LCP)

And the majority of site owners are unaware of it. I have been able to increase page rankings without making one word alteration just by making images smaller and loading faster.

What consistently works:

• Compress images as much as possible without visible quality loss
• Use realistic images in blogs that are less than 100 KB.
• Keep thumbnails and icons under ~30 KB
• Compression tools are useful, but it is always necessary to examine the output visually.

• Modern Formats Are the Standard Now

If you are still relying on JPG and PNG, then you are falling behind.

WebP delivers:

• Smaller file sizes
• Similar or superior visual quality.
• Better performance scores.

Switching to the new formats will not take you to the first page of search results instantly.

But WebP combined with:

• Solid hosting
• Proper caching
• Clean layout
• Efficient delivery

That increase in speed adds up with all that you are doing. Layered optimization is the most effective.

• Every Image Should Add Real Value

One of the most common mistakes: images that are used as decoration. They dismantle the text, yet do not enhance comprehension.

Before adding any image, I ask:

• Is this making the topic more understandable?
• Does it make complex things simple?
• Would the page feel weaker without it?

The pictures that always make a good performance are:

• Annotated screenshots
• Step-by-step walkthroughs
• Before-and-after comparisons
• Clean diagrams that minimize mental effort.

Search engines are increasingly capable of understanding relationships between text and visuals. Google is progressing toward multi-modal understanding (text + picture + intent). it strengthens the overall page quality directly or indirectly. If it’s just filler, it adds noise. And noise rarely helps rankings.

• File Naming Still Sends Context Signals

File names are not magic ranking boosters, but they still fit into the greater scheme of things.

They help with:

• Image search visibility
• Context alignment
• Accessibility

Bad examples:

• IMG_4829.jpg
• final-edit-new.png

Better examples:

• image-optimization-checklist.webp
• seo-image-compression-example.webp

Best practices:

• Keep names descriptive
• Use lowercase
• Separate words with hyphens
• Align them with the section topic
• No keyword stuffing or awkward phrasing.

Just clarity. Clarity is more effective than tricks.

• Smart Alt Text Improves Accessibility and Search Visibility

Keywords should not be dumped in the alt text. It exists to explain the picture in a meaningful way. Write it as though you are describing the image to somebody on the phone.

Strong Alt Text:

• Gives clear descriptions of what can be seen.
• Only includes relevant keywords that are natural.
• LSI or similar terms should be used when it makes sense.

For example, a comparison between a compressed WebP image and an uncompressed PNG to improve page speed. It is likely to sound robotic. The enhancement of accessibility establishes a greater organization and context. A better context enhances the interpretation of your content by the search engines.

Benefits: Helpful alt text is first beneficial to real people and second beneficial to SEO. 

Server Performance Strengthens Speed and Rankings

Poor infrastructure will not be fixed by image optimization. When the hosting environment is slow, unstable, or improperly configured, then everything will suffer.

You have to consider:

1. Hosting quality
2. Server response time
3. Caching
4. CDN (where necessary)

Most individuals discuss SEO on the browser side. Few consider the protocol configuration on the server side.

If your hosting supports:

• HTTP/2 or newer protocols
• Proper TLS configuration

Server performance impacts:

1. Load speed
2. Asset delivery efficiency
3. Parallel request handling
4. Real user experience

I have witnessed a few instances in which improvements were made to the server rather than the content. The technical foundation is more than many people admit.

Content Is No Longer “For Search Engines”

At some point, SEO involved the art of keyword placement and wishful thinking. That time is over. The questions are now different:

1. Does this page provide a real solution to the query?
2. Does it load fast?
3. Is it easy to understand?
4. Are the images in line with the message?

I do not make content just to please algorithms anymore.

I focus on:

1. What brought the user here
2. What they’re trying to solve
3. How soon can I make them understand?

Rankings naturally improve when there is a good and effective cooperation of text and images, rather than being imposed.

The Bigger Picture Behind Image Optimization

Image optimization is really not based on compression ratios or file extensions at its core. It’s about reducing friction. Every decision you make either Simplifies the consumption of the page. Or makes it slightly harder

• Reduced wait times are due to shorter load times.
• Visual images minimize confusion.
• Strong quality builds trust.
• Coordinated messages enhance interaction.

You keep the users longer when you continually eliminate friction. They interact and trust your content more, and when that scales, performance is improved. Not because you optimized for search engines.But because you made something truly better. It is how true, sustainable SEO would appear.

I am deeply humbled and honored to share a proud moment in my journey: being recognized with the prestigious Entrepreneur2025 Award by CXO Global Forum. This milestone is not just a personal achievement but a testament to the incredible support, guidance, and collaboration of so many individuals who have been a part of this story.

From the inception of Digital Minds Pakistan to the establishment of Shaheen Realty, this journey has been fueled by a vision to inspire change, empower others, and create meaningful impact in the digital marketing and real estate sectors.

Shaping the Future Through Education

One of the most fulfilling aspects of my journey has been the opportunity to empower others. Over the years, I have had the privilege of teaching SEO and Digital Marketing to over 1,100 aspiring professionals. Seeing them go on to build thriving careers and successful businesses has been one of my greatest sources of inspiration.

Education is the foundation of growth, and I firmly believe that sharing knowledge is the most powerful way to create a ripple effect of success. It’s not just about teaching skills—it’s about instilling confidence and fostering a mindset of innovation and resilience.

Digital Minds Pakistan: From Vision to Reality

When I founded Digital Minds Pakistan, I had one goal in mind: to redefine the digital marketing landscape through innovative strategies and measurable results. Today, the agency stands as a beacon of excellence, with a global clientele and a proven track record across industries such as real estate, e-commerce, and hospitality.

But success is never the end—it’s a stepping stone. As we look ahead, the expansion of Digital Minds to Dubai is a significant chapter in this journey. This move represents not just growth but a commitment to bringing our expertise to new markets and helping even more businesses achieve their goals.

The Entrepreneurial Spirit

The road to success is never a straight line. It’s a winding path of challenges, lessons, and moments of triumph. Throughout this journey, I’ve learned that the key to lasting success lies in staying true to your purpose and being adaptable in the face of change.

Winning the Entrepreneur2025 Award is more than just a recognition of past achievements; it’s a reminder of the responsibility to keep pushing boundaries, to innovate, and to continue making a difference.

A Message of Gratitude

This achievement wouldn’t have been possible without the unwavering support of my family, my incredible team at Digital Minds Pakistan and Shaheen Realty, and the clients and partners who trusted in our vision. To the students I’ve mentored, thank you for letting me be a part of your journey. Your success is my greatest reward.

To everyone reading this: no dream is too big, and no challenge is insurmountable if you have the courage to pursue your passion and the perseverance to see it through.

Looking Ahead

As I reflect on this journey, I’m reminded that this is just the beginning. The future holds endless possibilities, and I’m excited to continue exploring them with the same passion and purpose that brought me here.

Let’s build, grow, and inspire—together.

Thank you for being a part of this journey. Here’s to dreaming big and making it happen!

I thought I should write a brief blog on this so people who cannot afford to join my webinar and consultancy can learn apply and add value to the companies they are working for.

I would suggest to very simplified 4 Step Strategy that can be easily applied.

Note this strategy requires a decent budget to get results.

Step 1: Right Structure of the Campaign and Ad Groups.

Structure it right, do not target all prospects looking for your inventory or offerings in one ad group. Structure it properly for example if you are promoting a Pre-Launch project for a developer.

create a new campaign for that developer by looking at the type of inventory like one bed apartments, 2BR and 3BR apartments.

Create Ad group respectively and add keyword note do not ignore right keywords for your offering which does not have good search volumes, it will still work for you.

Step 2: Choose Right Goals and Stick With it.

the most common reason for a Google ad campaign that fail is distracting from the goal, If your goal is to generate calls then align the campaign and ad group, and keyword for this goal. Choose the right goal for your campaign so Google can learn and optimize your campaign for the right prospects that tend to call after visiting or viewing the ad.

Step 3: Choose right bidding strategy.

Another common mistake that advertisers make is to change their bidding strategy after a few days of starting a campaign on Google. If you decide to generate calls from your ad campaign the best bidding strategy is to select “Conversion” as your bidding strategy and do not make changes in your ad until it completes the learning phase of 7 days.

Step 4: Location targeting

This part makes or breaks any Google ad campaign for real estate marketing in Dubai. usually, advertisers target other countries then UAE and put their local number while they set their goal for generating phone call leads. Google’s learning fails here Google tries to trigger your ad for those prospects who tend to initiate call after viewing your ad or visiting your website but the international number usually discourage them from calling your business due to international call charges, many people do not call as they can’t figure our what amount they would spend on this call and how long they will have to talk with the person.

Using Toll-free or Local numbers of your target location will encourage your prospects to call you to get information and do business.

Lastly, I would highly recommend you have great experience on your landing page, make sure it loads faster in your target locations, and provide the information they need.

I hope this will help you improve your Google ad campaign for Dubai real estate market.

Any comments, opinions, and criticism is welcomed 🙂

Allow me to introduce myself—I’m Rameez Ul Haq, a dedicated practitioner and learner in the realms of SEO, PPC, and Digital Marketing since 2008. My journey has spanned from collaborating with billion-dollar enterprises to small-scale businesses, managing budgets exceeding $2 million, and achieving impressive 6x returns for e-commerce establishments and service-based ventures

So like you thousands of SEOs face page indexing issues and see high number of Crawled – Currently Not Indexed and Discovered – Currently not indexed issues in Search Console, especially after May 2020. 

As I mentioned in May 2020 most of the SEOs reading this can easily figure it out what’s the main factor that is causing this page indexing issue, yes it is mainly due to Page Experience. 

Guys you have to understand that Google not making its system against you or making your life difficult by making its search algorithm more efficient, Google is only taking steps to its primary goal which is the most accurate results in the fastest way possible. 

Put yourself in Google’s shoes and think what steps you will take to making it sure to provide users the most accurate results in the fastest way possible when you already have an algorithm like Hummingbird that understands the intent hidden in a search query and Rankbrain to make it possible for you to provide answers and results even on the unique query that system never seen it before. If you are not figuring it out let me explain in simple words. 

You would make arrangements to pick a webpage that not only answer the query but also provide up-to-date information on the topic, that user can find by search query that is made by typing on the Google search bar or by a voice search by mobile devices. You would also take the speed and user experience of the webpage in account to make a choice to pick a page to index and to be ranked. 

To make it more clear and easy to understand let me give you an example. 

Covid 19 virus surfaced in November 2019 and doctors, and authorities including United Nations had to define some SOPs to prevent the spread but just after 3 months those SOPs got obsoleted and they all had to propose new SOPs. 

Now in this scenario, Google will pick a webpage that offers the most recent information on covid 19 SOPs, not the older ones, and choose from thousands of pages having the same information Google has criteria that filter out the best of the pages that Passed Google Panda screening, Google Penguin, convince Hummingbird and Rankbrain and in the last USER-EXPERIENCE. 

So, to make it sure no page of your index struggles to be indexed you have to follow this checklist: 

Useful Content: Not only unique but useful content that actually answers a question and is written with EAAT guidelines. 

Connect: making it sure every single page is connected through your navigation even if have to link at tier 4 structure. 

Cross Reference: To make each piece of content more useful consider interlinking very efficiently like I interlink a blog page in the first point of this checklist. 

HTTPS/ SSL: making it sure you have reliable SSL implemented most of the hosting provider gives you SSL for free but those does not comply with Google criteria. In 2022 Google integrated SSL screening report in its Search Console tool Named HTTPS report that tests each of your webpages before it can go into Google’s database. Learn more about this here. 

Page Speed: Make sure every part of your site loads fast and hits green on the Google Page Speed Insight tool. Don’t work only on your homepage, speed matters for every page that needs to be ranked. 

Mobile Experience: Like I alway emphasize on mobile first design approach to encourage my readers and students who learn SEO Mastery course at Digital Minds. This is one of the key factors that contribute in high number of issues you see under crawled but index and discovered but index pages in the Search console tool. Making it sure content is really readable on mobile devices, it does not wider than the screen size, elements are not too close together that overlap on each other or disturb tap optimization. Accessibility of information is optimized by providing good styling of CSS on links, important notes, CTAs, and forms. 

Keyword Cannabalization: Another factor that contributes in issues like crawled but not index and discovered but not index.  Make it sure a webpage does not target the same keyword you have targeted already for a product, collection/category, or service page. Tip: When policing on this also take synonym terms in account and take appropriate actions like redirections, marking no-index, and marking canonical to the master page what suits at the situation. 

I hope this blog helps you to make your website more amazing and powerful with SEO practices. 

Your insights, questions, and comments are invaluable. Feel free to engage, query, or connect regarding any SEO or PPC-related matters.

Warm regards,
Rameez Ul Haq

Before delving into the crux of this matter, I’d like to draw your attention to previously shared blogs on SEO tips and strategy that systematically outline the nuances of SEO, ensuring a comprehensive understanding while avoiding common SEO mistakes.

To decipher Google’s primary focus and evaluation criteria for webpages in 2023, a retrospective analysis of the last three years’ algorithm updates is crucial. These updates have consistently highlighted User-Experience, Speed, and Precise Answers as pivotal factors. 

The essence of Google’s perspective lies in favoring content that demonstrates user-centricity, expertise, and experience, as this garners the top spots in search results. Over recent years, Google’s concerted endeavors to comprehend content deeply, coupled with the application of AI to provide refined responses to user queries, have remained central. The BERT update exemplified this effort, enhancing understanding, while the recent shift from EAT (experience, authority, and trust) to EEAT (Experience, EXPERTISE, Authority, and Trust) underscores Google’s emphasis on content quality.

Certainly! Google EEAT stands for “Experience, EXPERTISE, Authority, and Trust.” It’s an extension of the previously used EAT framework, which stands for “Experience, Authority, and Trust.” These factors are crucial considerations that Google takes into account when evaluating the quality and relevance of web content for ranking purposes.

Here’s a breakdown of what each component of EEAT entails:

1. *Experience:* This refers to the overall user experience provided by a webpage. Google assesses factors such as page layout, design, navigation, and usability. Websites that offer a positive and user-friendly experience are more likely to be favored by Google’s algorithms.

2. *EXPERTISE:* This is a key enhancement in the EEAT framework. It emphasizes the importance of content created by subject matter experts or individuals with deep knowledge and authority in a particular field. Google aims to prioritize content that demonstrates a high level of expertise and knowledge, ensuring that users receive accurate and valuable information.

3. *Authority:* Similar to the previous EAT concept, authority refers to the credibility and reputation of the content creator, website, or brand. Google looks for signals that indicate the authoritativeness of the content, such as backlinks from reputable sources and endorsements from recognized experts.

4. *Trust:* Trustworthiness is another crucial factor. Google wants to ensure that the information provided is reliable and accurate. Signals of trustworthiness include transparent sourcing, citations, and verifiable information. Websites that prioritize accuracy and honesty in their content are more likely to gain trust from both users and search engines.

Incorporating the EEAT framework into your content creation strategy involves crafting high-quality, informative, and accurate content that reflects the expertise and authority of the subject matter. It also emphasizes the importance of delivering a positive user experience and maintaining trust with your audience.

By focusing on the EEAT factors, you can align your content with Google’s evolving ranking criteria and enhance your chances of achieving higher search engine rankings.

Promised insight into the most significant factors for 2023 necessitates acknowledging the paramount role of the EEAT framework. Crafting content while adhering to these factors lays a robust foundation for maintaining or enhancing website and blog rankings. It’s important to remember that adhering to existing guidelines for On-Page, Off-Page, Speed, and Technical SEO remains indispensable.

In essence, this article aspires to guide you in not only understanding but also implementing strategies to elevate your webpage, website, and blog rankings. If you’re eager to delve deeper, I invite you to consider enrolling in the SEO Mastery Course – a platform that offers comprehensive SEO education, enabling you to master the intricacies of this ever-evolving field.

In conclusion, the pursuit of ranking supremacy in SEO 2023 hinges on crafting content that encapsulates the essence of EEAT, thereby ensuring your digital presence stands strong amidst the ever-shifting SEO landscape.

But, why SEOs are frustrated over new Search Console Tool

Well, there are various reasons why SEO professionals are frustrated over new search Console Tools, mainly because of erroneous reports and incomplete tools. Now, to be able to understand the full spectrum for SEOs frustration with the Google’s new search console, we will have to see the difference between the two consoles and then we will see things that have gone wrong in the new console.

The Old Search Console:

The legacy older version of search console enable users an easy and interactive interface to keep a watchful eye for their website’s search performance report. Apart from offering insightful search performance reports, the old console also offered users easy and quick recognition and correction of technical issues, which helped websites to avoid falling into any major problem.

If you haven’t used the old console, it offered a quick and easy view of all technical and analytical parameters like total clicks, impressions, click through rates (CTRs) and others stacked on top of each other and just a single click away. Whereas, you would need to filter results for the country, device, search query, etc. which displayed one at a time were.

Ok, so how does the new console change this?

The New Search Console:

Honestly, Google for some reason decided not to revamp or revise the old search console tools, rather it decided to go with totally new tools from the scratch, with the apparent purpose to offer a more in-depth and insightful user experience. The new tools also focused to offer quick identification and fixation of potential problems through webmaster tools. Moreover, the new console also offers multiple variables being displayed at one time so you don’t have to filter results one at a time. Now, all of these sounds pretty amazing (ask any SEO expert and they will love what we have written so far). However, there have been quite a few problems that have been going on around the new Google search engine console tools and that’s one reason why SEO companies are getting frustrated with these new tools.

So, what are some of the issues faced by SEO companies with a new Google Search Console?

To start off, for some reason, Google decided to go ahead with the new console tools anyway; without getting bugs fixed. And while we are already well into 2019, the new console still carries few broken/incomplete tools.

Many website owners and SEO companies alike have been complaining about faulty/inaccurate product report in search console. Whereas, the new Data Analytics Tools is no way near the older tools, which was a formidable tool and an essential tool for all website owners and SEO companies alike. One big reason companies are getting highly anxious and frustrated with new Google Search engine console is the inability to get key analytics like impressions, CTR, clicks, and others at a time through the new console, previously this was easily accessible.

To make things worse, SEO companies have been complaining of inaccurate error reporting and lastly, they gave up on alternative site verification methods, which simply add to the panic and chaos among website owners and SEO community and surely a frustrating aspect; something you don’t expect from Google.

I will be adding more bugs and fixes in the coming days, subscribe to newsletter to get updates.

So what’s the game now?

That’s the question you got in your mind now? Ahn alright, I will explain.

Design

A great design consists of three things “Responsive, Intuitive and Inviting”. Again it’s for user and bots both not for search engine only.

If you notice all big names don’t change their web design and structure but keep enhancing their process to make it more useful and easier for the user’s to interact. It’s because they invested a lot to identify what work best for them and for the users and not want to lose their users by anyway.

Content Creation and Readability

Creating SEO optimized, keyword rich content has been a practice for most of the SEO’s off-course it helps you increase your page’s relevance and can provide you boost in rankings but again what happens if you achieved higher rankings but see high “bounce rate” on those pages? How will you translate that then?

Oh Man, I forgot to create content according to my user’s interest.

And you will notice due to that you are losing ranks on many other pages as well due to high bounce created by 1 particular page that contributed high chunk in average bounce rate of your website.

So a good design and great content that is written according to your audience’s interest help you maintain your bounce rate and other important metrics that google accounts in ranking a web page.

Off-course only this doesn’t explain the whole user-experience there is the lot more to improve a website’s UX and SEO.

Performance

Website performance is another important part of user experience and SEO, higher page load time kills all your efforts like a study conducted by Google says a user will most likely exit a web page if it doesn’t respond it 8 seconds.

Optimizing performance is very very important for any website because Google is not the only one here to decide but it directly involves a user to take the decision. Make sure, your website loads faster by eliminating any render-blocking scripts, optimizing your images and HTML code.

Key Metrics to monitor

IIt takes a long time to revisit on your website’s content strategy and optimizing performance to connect UX with your SEO Strategy. Monitoring the user behavior is the next step to make sure it is working for you or not. Most important factors to measure the performance of your user experience and SEO:

• Bounce rate
• Avg. page/ session
• Time on site
• Goal/e-commerce conversion rate
• Returning visitors

Let’s wait for 15 days or so to compare the previous date with the new one to see the difference, remember you must create customized reports to compare performance by devices not you have to work separately for mobile and desktop site.
Conclusion of this whole story is

“SEO should live within and be a part of the user-experience”

I welcome and appreciate any comments, suggestions, additions and queries 🙂

Before we look at some of the core values of digital marketing and the way they are evolving, it is important to remember that digital marketing in itself is a multidimensional technology that incorporate diversified specialized fields. For a successful and competent digital marketing campaign in 2017, you need to formulate a winning strategy by effectively bringing together many core competencies and making them work seamlessly towards a single target.

Among the various core competencies that together make a successful digital marketing campaigns, some of the more important ones include:

• Content Marketing
• Search Engine Optimization (SEO)
• Social Media Marketing (Facebook Advertisement)
• Paid Marketing (PPC)
• CRM (Email marketing, B2B approach)

Let’s examine one at a time the changing face of each of these core competencies that together will shape-up your ultimate digital marketing campaign in 2017.

Content marketing (The King Maker):

It was stated by “Bill Gates in January, 1996 in his essay!

Content has remained one of the most powerful ammo for all aspects of digital marketing since early days. The efficacy of content still remains valid and high to-date with search engines looking for rich, informative and engaging content on websites.

What though has changed is the writing practices of contents. Earlier contents were written around some specific keywords with little regard to relevant information. Today, a rich and effective content needs to incorporate long tail keywords tactically placed in between informative material with a sound call to action.

Here’s what the content lookalike in digital marketing campaigns of 2017:

• Live streams have been on the rise in terms of popularity. Facebook live, snapchat, YouTube Live and many other social media platforms are offering live streaming modes to attract viewers. These live channels present easy to use and interactive platforms for hosting of many interesting events, infographics, briefings and much more content related services.
• B2B business campaigns are on the rise as companies realize the efficacy and far reaching potential of newsletters and email marketing. 2017 is perhaps the best time to excel your email marketing campaigns through newsletters and customized email contents. Stats have shown the increased open rates for emails and a rich and targeted content strategy can manifold its efficacy for business growth and building relations.

So, if you are looking to take your site to the top of Search Engine ranking, it is highly advice to invest considerable in content development. Lookout for any rubbish content present at your site (this will take you deep down in case you don’t remove in the brink of time) and replace it with fresh, engaging and lively content now.

Search Engine Optimization (Settling the odds straight)

Search Engine Optimization or simply SEO is one of the most powerful resources available to online businesses to out-reach their potential customers globally. It is certainly one of the most sacred and long terms part of any digital marketing campaign that can’t be ignored. Search Engine Optimization is actually a combination of different techniques that together create a formidable foundation for organic ranking of websites over search engines (Google being the prime focus for all online businesses). It simply can be referred to as the marketing tool of modern world!

Traditionally, SEO practices have been revolving around the strategy to ensure high rankings of few keywords for a website. This was primarily achieved by locating few significant keywords and then rigorously marketing them through content marketing of link building. However, the role of SEO in digital marketing campaigns of 2017 has changed completely. Today, SEO is a multi-faceted technique that supports the overall digital marketing strategy using several tools and techniques.

Some important tools to formulate an efficient SEO strategy for digital marketing campaign in 2017 include:

• Rich and targeted content development
• Accelerated Mobile Pages
• Mobile SEO – Read my previous on mobile friendly website and SEO
• Machine Learning – (Say hello to automation)
• Rich User Experience

There’s no shortcut to success, gone are the days when SEO companies would claim top ranking within no time. It is highly advised to avoid any such agency which claim to take your site at top ranking in a blink of an eye. Trust reputed and honest SEO consultants with ethical SEO techniques. Remember, there’s no replacement of organic ranking and only a truly mastered SEO Consultant can get you there.

Social Media Marketing (Facebook advertisement)

Irrespective of the business model, social media platforms present an ideal platform for efficient, targeted and instant digital marketing campaigns. Social Media marketing have become one of the most powerful tools for digital marketing campaigns thanks to dedicated platforms available with all social media sites.

Facebook for itself is the biggest social media network and owns some other beasts in industry including Instagram and WhatsApp. With over 1 Billion active users, Facebook is certainly the ideal platform to reach out to global clientele for your product /services. Realizing the potential of advertisement, Facebook has introduced a highly effective and targeted advertisement solution for businesses. This is an ideal platform for companies to laser target their ads towards interested users globally and get instant response. That’s why any digital marketing campaign without an effective and rigorous Facebook advertisement can lose its potential customer-base big time.

A lot of unethical social media marketing agencies have been operating in Pakistan for quite a while. Here’s what you can lose to them. Any inorganic (unnatural) marketing trick will take your business deep down the well. Only an ethical, highly professional online marketing agency in Pakistan can help to generate targeted traffic to your site.

PPC – Pay-per Click Advertisement

Paid Marketing or PPC is another direct and instant way to get higher traffic to your website. With the optimization level “Google” you can be sure of getting highly targeted marketing and immediate response through PPC marketing technique. Creating customized and targeted ads with relevant content for PPC marketing can significantly enhance your overall digital marketing campaign in 2017.

Looking to hire some PPC Specialist for paid marketing consultants in Pakistan? Make sure you hire the right company who has the experience and expertise required for a strong and efficient campaign. Your paid marketing campaign needs to be highly targeted with strong statistical backing and deep analysis of business competition.

Join “Professional SEO Training Program” and Start your career in booming and high paced industry!

This training program is designed for beginners, business owners and professionals who wants to enhance their skills in SEO – M. Rameez Ul Haq – SEO Consultant – SEO Trainer

Due to the skyrocketing growth in mobile, google emphasized webmasters to have mobile compatible websites in 2015 and we witnessed website owners struggled at the last moment to ensure that their website pages were mobile compatible and responsive to any kind of mobile device. Due to this reason almost 5 million websites adopted mobile compatibility, as I explained earlier in my last article.

According to a marketing company, hubspot.com, an average of  12 billion google searches are conducted each month in the United states. This indicates that SEO will be more important than any other marketing channel to get targeted traffic, gain more visibility and develop brand reputation that every business needs to succeed. There is no point spending on content such as creative infographics if it is not visible to the audience when they search something related to your business.

In the past 2 years, after knowing that more than 50% people search local businesses on their smartphones and more than 65% of those searches coverts to a purchase, Marketers realized the value of Mobile SEO and adopted mobile responsive websites for better search visibility.

Why Mobile SEO is more important in 2016 than it was in the past?

In 2016, Mr. Google not only wants you to have mobile compatible web pages, but also it should provide excellent user-experience as mobile searches have already surpassed the desktop searches in 2015. Google has asked webmasters to configure the website for AMP (accelerated mobile pages) AMP will be another ranking signal in 2016 or in early 2017, It will also benefit webmaster in saving their bandwidth. Google has also announced that they are going to be boosting the effects of the mobile-friendly algorithm they launched back on April 21, 2015 named Mobilegeddon.

Google said the update will roll out in “beginning in May,” and it “increases the effect of the [mobile-friendly] ranking signal.”

Tip: If your website is already mobile compatible then you just need to monitor how your visitors behave with your website content and what parts are causing them exit.

The Importance Of Mobile For A Business In Modern Culture

The worldwide popularity of online shopping on mobile devices is increasing tremendously with the increasing growth of mobile marketing itself.

Mobile growth will continue to strengthen as we head to 2016, Analysts expect more than 90% market penetration of smartphones in the US and the UK by 2016, this indicates that people will connect a business through their smartphones to learn about a brand and considering doing business with it.

Mobile commerce has proved to be faster than what was predicted in 2012 to 2016, It was predicted by an analyst that mobile commerce will grow by 42% in the next 4 years while Mobile commerce has beat the e-commerce in last year 2015 by showing growth of more than 52%. In Markets like Pakistan Mobile commerce rapidly increased by more than 350%  in just 2 years after 3G/4G announcement on April 23, 2014. Customers are doing online shopping irrespective of their location and time using their smartphones.

Mobile commerce is increasing 300 times faster than e-commerce and is expected to show growth of 42 percent between 2013 and 2016. Customers are using their smartphones to make purchases whenever and wherever they might be.