It has been 6 months since I Joined Daraz.pk (Pakistan’s Leading Online Fashion Store). When I Join Daraz and start my initial analysis for link-builidng strategies, I found there are many guys are there in the Search Market with keeping top position on almost all of our Primary keywords, Well people thinks that Pakistan is low competitive market and its very easy to rank a shopping website for a primary or secondary keywords They are actually RIGHT!
Yes Its become very easy when you start your link-building (Off-Page) strategy with black black-hat SEO Techniques or Illegal SEO Practices. I took a whole month to gather and prepare Search Data, analysis reports. I had figure it out in a week that guys are using black-hat seo techniques to take over each others rankings, But my theory was not enough to brief others and to design a strong strategy to play with those black hated guys :D.
Well I was wondered after completing my analysis as they were saying you need to play with a team that is armed with Spamming Rifles lol
Well I decide to play a fair game with my convential strategies which obviosuly do not include any Black Hat Techniques. In the first phase I put Primary keywords on the target and did nothing except applying ethical search engine optimization techniques and succesfully ranked my targeted keywords on Top positions (no.1 position). And Witnessed many domains getting penalized or getting manual penalties by Google. After that I could not find them in top 50 organic Positions, As you already google has very strict policies against Spammers.
By getting Top postitions on Primary keywords I noticed a drastic change in Organic Traffic and Number of orders and Total Revenue of Daraz.pk
“You must acknowledge that Most of the online shopping websites get more than 45% revenue from Organic channel which is Search Engine Optimization”
In the second phase I put Categories on my target to increase organic traffic and sales. And Still working with Category page and have increased almost 125% revenue sucessfuly in my six months tenure and looking forward to new goals and challenges.
As always I would like to thanks to my outstanding team and my management who support me in acheiving these goals and targets, I Could never acheive these targets without my team and Management.
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