In the year 2013 we noticed rise of search marketing trend in Pakistan. Google announced ever big algorithm updates in 2013 such as Penguin and Hummingbird. And Now we are entered 2014 with lot of new updates and changes in SEO Trends based on the different developments within the industry. We witnessed many Online Business failures due to Google’s new algorithm updates and Bad or we call it Black Hat SEO Techniques. I heard many guys shouting “we were not involved in black hat SEO techniques” May be they are right. I personally analysed few websites that gone down in 2013 just to check what their SEO guys doing with the website. I figured that several guys we just following old spammy ways to get ranking in Google and many were not involved in any black hat SEO Techniques but they were aggressively using few tactics such as forum posting and Blog comments. That’s why they got hit by Penguin update.
However we are now entered in a new era of Search Marketing! I wrote in my previous post that we need to redesign our strategies for 2014 But what they would be? I am not an authority to say a final SEO & Digital Marketing Strategy but I can share what I am planning to maintain my Rankings and to beat other competitors in Google.
Everyone is a witness of emergence of Social media platforms and their popularity such as Facebook, Twitter, Pinterest, Google+ and Linkedin. Google has also indicated that websites that keep Good Social Media Presence and Popularity will be on their priority.
Authors will get extra respect from Google, in 2012 Google announced Google Authorship Markup. Honestly Google’s Authorship verification program was the great move by Google Even they enforced you to use their Ghost house 😛 (Google+, Google’s Social Network). Basically they had to choose authorship verification process just to reduce duplicate content. Google rewards verified authors by inserting additional images and links to Search engine results for their previous work. Off-course authors get Higher Click-through rate than ever because of three major factors: Placement, Trustworthiness and Visibility.
Content is King a famous quotation among Search Marketers, Content marketing doesn’t only involved on Search market but It is most valued part in Digital marketing and other channel of marketing as well. Content will remain kind in 2014 for sure but You have to change the way of marketing Only Articles, Blog Posts and Press will not help you in getting Top Rankings in Google. There are many more ways to spread your words! You just need to find best platform to know your audience otherwise you will waste your content.
If you are new to Online Business in Pakistan or You are planning to launch your own e-Commerce Store or Sale your services online than you should consider an SEO Consultant!