The incredible mobile commerce revolution has reflected a huge rise in total ad spent in 2015. Spending on mobile ads is projected to surpass the figure of $100 Billion by 2016 after witnessing more than 50% spent on mobile ads of total digital ads for the first time. Many online businesses and brands have realized the importance of mobile advertising and allocating budgets for mobile advertisement than ever before.
Mobile advertisement is more targeted and effective for business owners as it enables business owners to see when customers interact with their website or app and how they behave with the content and make purchases or inquiries. One can further explore about the incoming mobile visitors such as location, demographic and lifestyle through Google analytics.
Mobile commerce has also emerged as a big deal even in Pakistani market after commencing of 3G / 4G in Pakistan. Big companies came to Pakistan and started their operations, including Careem, Uber, Tune.tv and various other brands.
Minister of IT & Telecommunication has stated that we are all set to welcome big companies including Amazon, eBay, PayPal.
So the present and future of Mobile commerce in Pakistan is bright and has very huge scope, if you are already in business or planning to go online then consider a mobile optimized website as a priority.
It is crucial to have a mobile optimized website before planning any mobile advertising campaign to enjoy fruitful results and achieving high ROI through mobile ads.
Customer behavior differs between mobile devices, desktop and laptops. So it is a must to do step to explore the differences between behaviors to provide better user-experience and spend smartly on the online advertisement.
Mobile SEO is more than creating a mobile compatible and a responsive website.